I've used your publications for several years to teach Transportation Demand Management coordinators (worksites) about social marketing, for BC Transit. I have found a huge level of interest in the subject amogst those trying to promote sustainable transportation at their worksites.I am currently developing a social marketing campaign for preventing type 2 diabetes in the Yukon.Social Marketing was identified as a key tool for the National Diabetes Strategy at a Health Canada diabetes conference I attended in Montreal in Feb. 2001.