I study the real life human behavior of large populations which have experienced shortates of ecosystem resources and report findings for the benefit of socienties which have not yet experienced such shortages.
Join over 15,000 subscribers who receive a free weekly newsletter from the founder of community-based social marketing, Dr. Doug McKenzie-Mohr.
New 4TH Edition
Available Today!
The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.