I work in the residential energy conservation field for the State of Maryland. I am working on residential energy rating and audits for homeowners and builders. We are in the process of developing a marketing plan and would be interested in any research related to this area.
Join over 15,000 subscribers who receive a free weekly newsletter from the founder of community-based social marketing, Dr. Doug McKenzie-Mohr.
New 4TH Edition
Available Today!
The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.