my work includes helping companies develop sustainability plans, in particular reporting and monitoring on sustainability.After 14 years of working in the environment and sd field I have a personal interest in understanding what leads to real behavioural change. One of my current projects, overseeing content development on a web site for reporting on national sustainability in Canada ( still in its infancy at http://www.sustreport.org) involves presenting indicators. I struggle against what appears to be a near universal belief that simply presenting information/raising consciousness will lead to a change in behaviour.