My consulting work is focused on behavior change at the community level through the use of Social Marketing. This encompasses many different behaviors, of course, and while I am interested in virtually alll human behavior, I am most interested in violence reduction/prevention (at all levels!); individual health-related behaviors--mostly related to chronic diseases that can be prevented/avoided or perhaps ameliorated "simply" thorough appropriated personal lifestyle choices; behaviors that, cummulatively result in destruction or at best unmitigated damage, to the environment that is shared by many humans as well as other life forms (the so-called "spoiling the nest" phenomenon); and lastly, those behaviors that at not necessarily destructive or damaging to the individuals that engage in them, have, as an end result, a severe impact on the health/quality of life issues of many others. These might be thought of as unethical corporate behavior, political decisions, military operations, racism and all other "isms" that are culture/social based "norms" that typically affect minorities within the affective territorial "turf" of that cultural group or social entity. The behaviors I am interested in are essentially the destructive ones, however in the utilization of Social Marketing there is often a need to provide an alternative behavior to replace the "negative" behavior or to offer as an exchange within the SM Plan that will offer similar "rewards" or. hopefully, even better "rewards"! This, then fuels my interest, as a practicing Social Ecologist (MA, Goddard College/Institute for Social Ecology, 1992) in Sustainability, Non-Violence, all domains of Wellness, and, to some degree the underlying cosmology/belief systems of humans past and present in as much as it is used to rationalize behavior or provide a basis for change or stagnation as the case maybe for a group (white supremists in the U.S.) or a wide-spread culture the so-called---now defunct---Moral Majority or Christian Right which at minimum influences social and political behavior to serve the needs of both corporate and politcal leaders---each a culture with unique behaviors unto them selves.