Primary Goal: To foster broader environmental stewardship at both the community and state level. To create social marketing plans to activate citizens, communities, and business in sustainable practices. These plans should be designed with benchmarks and evaluations, and include partnerships and pooled resoures from community service programs, governmental agencies, media, and business.I am particularly interested in partnerships that have utilized cause marketing dollars, or created "seed funding" for selected media, and in return, provided large inkind support from the media. In example: Clear Channel Communications worked with local and state water quality groups to create a year long campaign. Seed money totaled $10,000 - $120,000 was provided inkind by Clear Channel.