I am a waste management consultant that specializes in waste reduction and recycling. I am also the leader of a number of groups including the Sonoma County Conservation Council, Sustainable Sebastopol, and am the founder of Sebastopol Car-Lite (the initiator of the controversial once-a- month Car-Free Sunday and the Sustainable Sebastopol Film and Lecture Series). I am now applying my public education skills in a number of different arenas and wanted to find out how your social marketing ideas overlap with the strategies I have developed over the years. Ken Wells told me about your ideas.