Steven Yalowitz : Community-Based Social Marketing : Doug McKenzie-Mohr

Steven Yalowitz

Monterey Bay Aquarium

Monterey, California
United States

Promoting environmental behaviorsRole of motivation in environmental behaviorsBehavior-change modelsPerson-situation interactionsDistinction between short-term and long-term effects of environmental behavior changeEffectiveness of different media/approaches

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The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

Steven Yalowitz

Monterey Bay Aquarium

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