Currently interested in starting a campaign to encourage more consumers to use reusables - cups, bags, etc. First phase will be targetting coffee cups, ideally by working w/ corporate chains (Starbucks, Peets, etc.) as well as smaller coffee establishments. The long term vision would be to spread the concept into other venues, and target other materials. As this requires a behavior change, I'm interested in incentives and strategies to promote sustainable behavior, behaviors which the public may perceive as "less convenient".