CHH Fullcircle is the major paper and cardboard recycler in New Zealand, and is becoming more involved in the collection/sorting and sale to market of the other usual recyclables. As a result of these activities we make a significant contribution to minimising the landfilling of waste. This aids in lessening the release of ozone and leachates which helps in reducing our impact on the environment.My main interest is finding the means to motivate the public at large to separate their wastes at home and at work and keep doing it. Of course, high landfill fees and warm weather help, but I'm looking for more than that.