Our mission is to create enduring public awareness campaigns to support significant economic, social and environmental issues in Hawaii. Pursuant to this, our process is: 1) identify key public issues 2) develop pro-active communications programs 3) implement measurable programs using web, print and broadcast media vehicles. To that end, The Joots Foundation will continually facilitate collaborative growth within the communications industry. In addition, The Joots Foundation will tap the resources of the educational, governmental, business and non-profit sectors to further motivate Hawaii communities toward achieving the goal.The Joots Foundation strives to improve the lives of all Hawaii residents. Our ultimate goal is to ensure the enduring success of our public service campaigns so that future generations will reap the benefits of our collaborative efforts today and be inspired to sustain our initiatives.