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4 Comments
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Religion and environment
2007-11-08 17:45:27 UTC
Hi Sally, Anna-Maria, Claire and Peter,
I love the idea of associating religion with environmentalism. Did a MSc research on that topic. It is available online if you are interested.
See: Kolandai, K. (1999) A Spiritual Appeal To Environmental Behaviour: Addressing Global Problems Of Population Growth And Consumption. Masters Thesis, Lund University Sweden.
Regards,
Komie Komathi Kolandai PhD
Research Topic:
Improving Media Communication of Sustainability and the Environment
Journalism and Mass Communications Department
School of Political Science and Communication
University of Canterbury
Private Bag 4800,
Christchurch 8020
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Eco Friendly Fashion
2007-08-11 18:53:09 UTC
One of the problems in CBSM that McKenzie-Mohr and Smith have pointed is the difficulty in setting societal norms that support sustainability and sustainable behaviour and making that clearly visible (See: McKenzie-Mohr, Doug and Smith, W. (1999) Fostering sustainable behavior: An introduction to community-based social marketing. 2nd ed. British Columbia, Canada: New Society). Simply because (unlikely recycling) many of the choices people make for sustainability are not clearly visible to others hence its inability to become a norm. I believe this eco-friendly fashion show that David B. Wilcoxen has proposed will help somewhat in bringing about that visibility. Of course it is arguable that we may not succeed in fighting against consumerism and materialism with the same tools that have been used to promote them in the first place. I know I will (and have) contradicted myself in other instances. But clearly these tools have been tremendously successfully in setting up the consumerist lifestyle as the norm which unfortunately the majority of the planets population is presently subscribing to. Perhaps it may not be so bad if youth identify with a greener brand (if it truly is greener) then something like Nike or Gap especially if the campaign highlights clearly the meaning of the brand (i.e. the values and principles of sustainability etc.). For the fashion show, it is important to identify a brand that is truly sustainable before it is promoted through the show. And efforts need to be made to sustain the brand. Hence this needs to be a long-term campaign. Nike and Adidas have spent years establishing their brand name and continue to do so, even now when they are already well-establish. Anything one-off will not work. Some assessment and records of impact will also be good to inform future efforts in a similar direction.
Good luck,
Komathi Kolandai
Komathi Kolandai
PhD Research Topic:
Mass Communicating Sustainability and the Environment
School of Political Science & Communication
University of Canterbury,
Private Bag 4800, Christchurch 8020
Tel: 3642987 Ext. 3027 -
Life Film
2007-06-03 16:58:17 UTC
Hi Mickey,
I've attached an email below about Life Film. I have not seen the documentaries myself, so won't be able to comment. But they sound relevant.
Regards,
Komathi Kolandai
Dear Educator
I have recently undertaken a research project with Connected Media, an educational trust with a mission to promote sustainability through media. The research involved analysing the educational value of Life, the documentary series about global development and sustainability issues. So far 104 of the 25 minute Life documentaries have been broadcast on BBC World. They are produced by Connected Media's international partner TVE (www.tve.org ). The research project has been supported by the Global Education Fund of NZAID, New Zealand's international aid and development agency (www.globaleducationfund.org.nz ). I am pleased to say that the Life films represent a significant and valuable resource for tertiary education in New Zealand. They bring contemporary global development and sustainability issues into the classroom or lecture theatre in an accessible, visual and credible format. At 25 minutes duration they also leave enough time for a class to process information and follow up with further research, presentation and activity options. I am attaching two documents: 1. A Word file containing a brief synopsis of each of the 104 Life films. Under each film title there is a link to a longer description on the TVE website. 2. An Excel file which relates each of the films to relevant tertiary subjects including Development Studies, Geography, Environmental Science, Political Science/International Relations, Peace Studies, Women's Studies, Economics, Health, Public Policy, Media Studies and Philosophy/Ethics. These files will also soon be available for download from the Connected Media website at www.connectedmedia.org
Please contact Connected Media at [email protected] or phone (09) 376 6060 if you wish to purchase any of the Life films. They are available on DVD or VHS for $60 plus GST. Discounts are available for orders of 10 or more films. A DVD copy of each Life film is also available for loan or viewing at the Dev-Zone Library (www.dev-zone.org/library ) which is located at
Floor 2, James Smith Building, corner of Manners and Cuba Streets, Wellington.
Contact [email protected] or phone (04) 496 9598. Dev-Zone and the Global Education Centre are programmes of the Development Resource Centre.
Yours faithfully
Nicola Easthope
Nicola Easthope
Educational Consultant
Connected Media
PO Box 78121
Grey Lynn
Auckland Aotearoa
New Zealand
Komathi Kolandai PhD
Research Topic: Mass Communicating Sustainability and the Environment
School of Political Science & Communication
University of Canterbury,
Private Bag 4800,
Christchurch 8020
Tel: 3642987 Ext. 3027 -
Understanding of Sustainbility
2006-05-22 14:53:42 UTC
Dear List members,
I am currently conducting PhD research at University of Canterbury, NZ Communicating Sustainability via the mass media. I am at present designing a questionnaire for environmental journalists. I need help in testing out a question. How would you answer the following question?
In the following list, indicate with [Y] areas that you believe have relevance to sustainability. Indicate with [N] areas that you believe have NO relevance to sustainability. (Indicate for all)
1.[ ] Animal ethics
2.[ ] Agriculture
3.[ ] Business
4.[ ] Culture
5.[ ] Conservation
6.[ ] Development
7.[ ] Ecology
8.[ ] Economy
9.[ ] Education
10.[ ] Energy
11.[ ] Entertainment
12.[ ] Environment
13.[ ] Engineering
14.[ ] Human rights
15.[ ] Human health
16.[ ] Intergenerational equality
17.[ ] Intergenerational equality
18.[ ] International relations
19.[ ] International trade
20.[ ] Lifestyle
21.[ ] Manufacturing
22.[ ] Politics
23.[ ] Poverty
24.[ ] Science
25.[ ] Shopping
26.[ ] Social wellbeing
27.[ ] Sports
28.[ ] Technology
29.[ ] Tourism
30.[ ] Trade
Besides asking journalists to explain their understanding of sustainable development and sustainable consumption, I thought the above question would give me an idea of the depth of their understanding. If they indicate only a few, then Id say they have little depth in understanding. But then I may be comparing with just my opinion of what sustainability means? I would say all 30 areas have relevance to sustainability, but that may just be my opinion. It is a bit difficult when there is no standard level to compare with when it comes to depth of understanding.
Thank you,
Komathi Kolandai
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