I work for a UK Local Authority looking after among other areas household waste recycling and waste minimization. I came upon the concept of Comunnity Based Social Marketing in discussions with a Canadian Company opertating out of the UK called LURA. Contact John Smith. They did some work on reducing waste tonnages and promoting recycling initiatives with Halton Ontario. I am also doing a Doctorate with the UK Open University with the topic theme Determinants in recycling behaviour. I am currently researching material on attitudes and behaviour and the role norms play in shaping these factors. Through a greater understanding we will be able to select target markets for recycling initiatives and influence householders to participate more in recycling schemes. I would appreaciate any information regarding work undertaken to determine attitudes and behaviours and how CBSM can assist in this process. Please feel free to contact me at the e mail address provided.