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3 Comments
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Re: Positive vs. negative images
2007-04-18 11:36:56 UTC
To quote my colleague Les Robinson on why 'bad news' and negative images should be avoided: A different way to work with predispositions is often suggested. That is to use negative information or images to increase the amount of dissatisfaction in people's lives. For instance, by showing images of looming climate change disaster, or the damage to lungs from smoking. There are four objections to using negative information or images to increase people's dissatisfactions. First, they run hard up against the human capacity for denial, which is practically infinite. When we attack people's comfort zones, the natural response is to say either 'it won't happen to me' or 'it's not my fault'. The only exception to this is personal 'forensic' information which people can't deny, such as CAT scans of their own lungs. Secondly, they do nothing to equip people with the skills and capacities (self-efficacy) they need to make change happen in their lives. Thirdly, it's emotionally disempowering. People need optimism to implement voluntary changes, and being depressed about the world destroys motivation. Fourthly, it's cruel. Most people's lives are packed full of dissatisfactions and frustrations as it is. There is plenty of material to work with. Why create more?
Regards,
Mark McGrath
Social Marketing Consultant
Social Change Media Group Pty Ltd
http://media.socialchange.net.au/
ABN: 78 104 663 498
tel: (02) 4787 8700
mob: 0403 349 332
email: [email protected]
post: PO Box 156 Annandale NSW 2038 -
Re: Energy for breakfast, help needed
2006-05-02 18:57:39 UTC
Dear John,
A friend of mine works at Sydney University's Integrated Sustainability Analysis. The ISA does this sort of work, calculating greenhouse values of various product inputs. They also conduct consultancies on calculating ecological footprints for specific scenarios.
ISA's website at: http://www.isa.org.usyd.edu.au/ has a collection of publications and links that may assist.
Regards:
Mark McGrath
Director Social Change Media Group Pty Ltd -
Re: change models for community environmental initiatives
2006-04-06 21:08:19 UTC
Dear Ray,
Social Change Media (SCM) uses a "Seven Doors" model for designing programs with behaviour change objectives (especially those with a sustainability focus). The Seven Doors model was developed by SCM consultant Les Robinson and links theories of voluntary change with the discipline of program design. It includes an evaluation tool to test whether your project or strategy is likely to lead to the adoption of new behaviours. A summary of this model can be found at: http://media.socialchange.net.au/people/les/7_doors_page.htmLes has also published an impressive research paper on his "Seven Doors" model at: http://media.socialchange.net.au/people/les/Voluntary_change.pdf
Regards,
Mark McGrath
-- Director Social Change Media Group Pty Ltd
ABN: 78 104 663 498
-- tel: (02) 4787 8711
mob: 0403 349 332
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