Took environmental studies in university, generally interested in the field. Work is currently on "crime prevention through social development" and I've been tasked with doing an intro on "social marketing" to share with our funded project partners. I much prefer CBSM to more standard social marketing.
Join over 15,000 subscribers who receive a free weekly newsletter from the founder of community-based social marketing, Dr. Doug McKenzie-Mohr.
New 4TH Edition
Available Today!
The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.