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Re: Can several behavioral changes be addressed in 1 FSB campaign?
2006-08-30 19:16:09 UTC
Hi Nancy
We also looked at the issue of tackling several behaviours at once using CBSM/FSB and are now in the process of developing a program to address a suite (5) of energy actions. We are currently identifying and exploring the behaviours that meet our greenhouse objectives through research and focus groups and then will undertake a survey of barriers and benefits and testing strategies for the individual energy actions. We've found researching a few behaviours at once makes the survey stage more cost effective and also helps if one behaviour turns out to have some tricky barriers to tackle...so can be dropped off the list.
Cheers
Stephanie
Dr Stephanie Jennings
Regional Greenhouse Coordinator
Southern Metropolitan Regional Council
9 Aldous Court, Booragoon WA 6954
PO Box 1501, Booragoon WA 6954 Australia
phone 08 9329 2700
fax 08 9330 6788
email: [email protected] -
Re: change models for community environmental initiatives
2006-04-05 09:44:48 UTC
Hi Ray and others
We have been researching effective behaviour change models over the last 3 years with the aim of greenhouse gas reduction. We've been looking at tools to achieve action amongst participating households in partnership with Murdoch University researchers. This culminated in the program GreenHouses (see http://www.greenhouses.org.au/) which uses the relevant information plus goal setting behaviour change model and uses 3-4 communication pathways to engage residents. On the home page at the bottom you can see the pilot project report which contains an extensive evaluation to measure if it works. This involves numerous meter readings over the course of the project of participating and control group households. This work has also been written up as part of a PhD thesis by Lucy Sheehy at Murdoch University.
Since the CSBM Advanced workshops here in Western Australia last May, we are trying to extend our reach in the community and employing CSBM on 5 specific energy actions. We have gone through the process of focus groups and phone surveys to identify and rank perceived barriers and benefits on two hot water actions (lowering temperature settings on hot water units and choosing cold water use in washing machines) so far and now are testing 3 engagement models on 200 households to measure change on these specific actions across the community (no write-up yet - this will be in the next 2 months). Later this year we hope to research the remaining 3 actions using CSBM principles and test the individualised marketing approach to engage residents. This particular approach has been developed by Socialdata for the TravelSmart program and is achieving measurable success in Australia and overseas.
Hope this helps.
Cheers
Stephanie
Dr Stephanie Jennings
Regional Greenhouse Coordinator
Southern Metropolitan Regional Council
Almondbury Rd Ardross 6153 PO Box 1501
Booragoon 6954
phone 08 9316 3988
fax 08 9316 3788
email: [email protected]
websites: www.smrc.com.au
www.greenhouses.org.au
www.livingsmart.org.au
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