The watershed association for which I work is interested in eliciting behavior-change in watershed residents. We would like watershed residents to make their daily activities more environmentally-friendly. For example, we'd like residents to: use more ecologically-friendly lawn-care practices, pick-up after their dogs, appropriately maintain their septic systems, conserve water, not illegally dispose of toxic wastes, and work with us in hands-on activities and via advocacy to protect the quality of the local environment.