Primarily, my interest lye in understanding the motivations behind human behavior as they attempt to make modifications toward their environments such as promoting sustainable or conservation behaviors. Another objective is to understand the disconnection that human beings exhibit as they comes to interact with their environments and why such phenomenon's are prevalent.
Join over 15,000 subscribers who receive a free weekly newsletter from the founder of community-based social marketing, Dr. Doug McKenzie-Mohr.
New 4TH Edition
Available Today!
The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.