Topics
2 Comments
-
Re: Fats, Oil & Grease (FOG) Campaign
2009-06-05 12:18:14 UTC
I really like the idea of creating a "green business" program. The City asks that the business, like a restaurant, commit to certain activities, like committing to reducing FOG. By committing, you give them a "green" award and advertise the fact that they have earned the award.
Example in Arlington, TX, where the businesses that commit to getting a recycling dumpster get a sign or sticker for the door. In addition, the City purchases ad space in the local paper with the businesses' names.
Example in Grand Prairie, TX, where the Keep G.P. Beautiful group has levels of green where the business that commits to certain activities listed in escalating groups of activities is awarded the corresponding level of green.
This corresponds to the social marketing concepts of competition and being part of a group.
I can imagine this might be a project greater than one person. Why not solicit the help of an already established group, like the local Chamber of Commercie or KAB?
Christi Upton
City of Southlake
United States -
Re: The Girl Scout cookie dilemma
2008-12-01 10:12:20 UTC
Amen to this idea. The same concept goes for school fundraisers. This time I have refused to sell "(not so) exciting" items or let my son sell them. I just can't buy into this idea, either, that my son will get something out of being a little sales man. Instead, I gave money to the school PTA. The problem I ran into is that there is a reward that is tracked by the number of items you sell (same with cookies and every other fundraiser). Of course, the reward was something so exciting that trying to explain to a 6-year-old that he isn't going to sell junk just to watch a BMX show was too much for him. I secured promises from the PTA president that he would get to attend because I donated money. He didn't get to attend because she forgot as this was very foreign to her and she had many other more important things she was addressing. Which is understandable. I was bucking the system. Lesson learned - in trying to get the concept out there, make sure that these issues are addressed. I have huge doubts the "you'll feel better for your contribution" argument will work. This is why junk selling has become so very popular. You are definitely fighting an uphill battle as people have been conditioned for so long to "get something in return". How about "you won't be filling your house up with more stuff you don't want"? Some parents will also be excited to not have to haul the junk back out to the masses (we all know this falls on the parents). The other difficulty is actually securing a donation. My husband and I had agreed to donate last year and failed to follow through. I only ended up donating this year because I ran into the PTA president. When junk is sold you have highly increase the likelihood of an actual profit as money must exchange hands. Are there ideas out there to highly increasing the likelihood of an actual profit (donation) without the goods? Same thing goes for Arbornne and Pampered Chef. All I did was make a donation to a "friend". What if I just bought her a gift, instead?
Christi Upton
0 Recommends
You haven't saved any recommendations.
Messaging 0 colleagues