Topics
41 Comments
-
The Check, Clean, Dry Campaign
2009-11-28 19:41:34 UTC
As one of the individuals with responsibility for preparing cases for the case study section of the Fostering Sustainable Behavior website, I'm pleased to inform you that a new case, "The Check, Clean, Dry Campaign" is now available. A summary of the case follows, as well as a link to the full case study.
The Check, Clean and Dry campaign was created in 2005 to slow the spread of didymo in New Zealands waterways. Didymo is an invasive microscopic algae that can form massive blooms on the bottom of streams, rivers and lakes, turning sparkling waterways into ugly, murky soups. It impacts organisms that require the waterways to eat, breed and shelter. It also poses a severe threat to New Zealands way of life and tourism economy, to which world class water-based recreation and sport swimming, fishing, boating, canoeing and kayaking are central.
The Check, Clean and Dry campaign asks waterway users to check, clean and dry equipment and clothing when moving between waterways. New Zealands Ministry of Agriculture and Foresty BioSecurity group (MAFBNZ) designed a campaign that combines the use of credible messengers, social norms and the media to target different types of waterway users in ways most likely to reach them. MAFBNZ has also taken steps to make the check, clean and dry behavior more convenient for waterway users. Research conducted in 2009 concluded that the Check, Clean, Dry campaign has been successful in changing the attitudes and behaviours of New Zealands fresh waterway users.
Access the full case study at the following link: https://cbsm.com/cases/22699-the-check-clean-dry-campaign
Jan Aceti
Aceti Associates
United States -
Using Social Norms to Reduce Household Energy Consumption
2009-11-28 19:33:03 UTC
As one of the individuals with responsibility for preparing cases for the case study section of the Fostering Sustainable Behavior website, I am delighted to inform you that a new case, "Using Social Norms to Reduce Household Energy Consumption," is now available. For your review, a summary of the case follows, as well as a link for accessing the full case study.
In a small-scale project conducted in San Marcos, CA, and in a much larger-scale project carried out by the Sacramento Municipal Utility District, information was delivered to households in order to foster norms that support reduced electricity consumption. The information allowed households to compare their own electricity usage with the average amount of electricity consumed by households like their own. The San Marcos results revealed that households using less electricity than average increased their consumption after receiving the comparative information, whereas higher-than-average users decreased theirs. The key to motivating the lower-than-average electricity users to maintain their low-consumption behavior was to print a happy face on the comparative information they received, conveying approval of their energy-conserving ways. The Sacramento Municipal Utility District found that when delivered to households on an ongoing basis, this type of information led to a sustained reduction in electricity consumption of over 2 percent.
To read the full case study, go to:
http://www.cbsm.com/cases/using+social+norms+to+reduce+household+energy+consumption_170
Jan Aceti
Aceti Associates
United States -
Low Cost/No Cost Household Energy Saving Actions
2009-10-25 16:06:13 UTC
Hello,
We are looking to purchase copies of the following product:
A booklet, no more than 15 pages, that lists low cost and no cost energy saving actions that people can take in their homes. We are looking for something that uses very brief, simple language at a basic reading level, bullet points, photos, etc. to make the information as easy to absorb as possible. Any suggestions on a specific product, or firm that is likely to produce one, are welcome.
Thanks for any help you can provide.
Jan Aceti
United States -
Re: Hospitality industry guides and tools
2008-12-07 22:45:06 UTC
Barnaby,
See the following case study on Boston Green Tourism:
http://www.acetiassociates.com/pubs/bostongreentourism.pdf
Regards,
Jan
Jan Aceti
Aceti Associates
40 Stanton Road
Brookline, MA 02445-6839
Ph: 781-646-4593
Cell: 781-510-1215
Fax: 914-931-2038
jan@acetiassociates.com
www.acetiassociates.com
-
Re: Waste Reduction and Recycling at a Retail Shopping Centre
2008-10-10 09:35:02 UTC
Graham,
You might be interested in some research conducted by my firm on how commercial property managers handle spent fluorescent lamps. See http://www.newmoa.org/prevention/mercury/lamprecycle/management_co_interviews.pdf The research explored how lamp management decisions are made, how property managers get information about issues related to their work, and what factors influence them to change their management practices. You'll find some information specific to malls on pages 7, 8 and 9. The goal of the research was to develop an understanding upon which effective promotion of fluorescent lamp recycling could be based.
Regards,
Jan
Jan Aceti
Aceti Associates
40 Stanton Road
Brookline, MA 02445-6839
Ph: 781-646-4593
Cell: 781-510-1215
Fax: 914-931-2038
jan@acetiassociates.com
www.acetiassociates.com
-
Re: Best office paper choice
2008-07-24 17:30:53 UTC
Melinda, The Environmental Defense Fund paper calculator allows you to compare the environmental impact of the paper you use now with the impact of similar papers with different levels of recycled content. You'll find the calculator here: http://www.edf.org/papercalculator/
Regards,
Jan
Jan Aceti
Aceti Associates
40 Stanton Road
Brookline, MA 02445-6839
Ph: 781-646-4593
Cell: 781-510-1215
Fax: 914-931-2038
jan@acetiassociates.com
www.acetiassociates.com
-
Computerized Ride Matching Service
2008-06-30 14:04:36 UTC
Libby,
GoLoco at goloco.org sounds much like what you are describing.
Regards,
Jan
Jan Aceti
Aceti Associates
40 Stanton Road
Brookline, MA 02445-6839
Ph: 781-646-4593
Cell: 781-510-1215
Fax: 914-931-2038
jan@acetiassociates.com
www.acetiassociates.com -
Re: "stick" works better than "carrot"
2008-06-06 22:43:39 UTC
Steve,
There is apparently quite a bit of evidence that potential losses are more motivating than potential gains. In his book, "The Paradox of Choice," Barry Schwartz has a discussion of this "loss aversion" phenomenon that I found quite helpful. Schwartz cites research by Kahneman and Tversky demonstrating that, "Losing $100 produces a feeling of negativity that is more intense than the feelings of elation produced by a gain" (of $100). Here are a couple of citations:
Tversky, A. & Kahneman, D. (1981). The framing of decisions and the psychology of choice. Science 185, 1124 - 1131.
Kahneman, D. & Tversky, A. (1984). Choices, Values and Frames. American Psychologist, 39, 341 - 350. Kahneman, D. & Tversky, A. (eds). (2000). Choices, Values and Frames. New York: Cambridge University Press.
You'll also find a short discussion of positive (gain) and negative (loss) framing in Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing by Doug McKenzie-Mohr on p90.
Regards,
Jan
Jan Aceti
Aceti Associates
40 Stanton Road
Brookline, MA 02445-6839
Ph: 781-646-4593
Cell: 781-510-1215
Fax: 914-931-2038 j
an@acetiassociates.com
www.acetiassociates.com -
Green Building Practices
2008-03-06 13:57:09 UTC
Hello,
Some of you might be interested in a recent report commissioned by the Cape and Islands Renewable Energy Collaborative. The report describes the results of thirty interviews done with architects and builders who had attended a full-day workshop on green building practices almost two years earlier. Interviewees gave thoughtful responses to questions about:
-- the extent to which they subsequently applied information from the workshop in their work;
-- their level of satisfaction with green building practices, in terms of implementation difficulty and performance;
-- factors that have stopped them from integrating green building practices more fully into their work;
-- the mechanisms through which they have obtained clients for green building projects, and the motivations that influence clients desire for green building practices;
-- the extent to which applying green building practices has changed the way that they market their services;
-- the extent to which applying green building practices has affected the bottom line for them; and
-- what would help them integrate high performance green building practices into their work and what advice they would have for others who are interested in doing so.
The report can be accessed at: http://www.acetiassociates.com/pubs/ ReportFinalCIREC2.pdf.
Regards,
Jan
Jan Aceti
Aceti Associates
40 Stanton Road
Brookline, MA 02445-6839
Ph: 781-646-4593
Cell: 781-510-1215
Fax: 914-931-2038
jan@acetiassociates.com
www.acetiassociates.com
-
Re: Clean air messages that motivate
2008-03-04 13:55:24 UTC
Hello,
The U.S. Federal Highway Administration, Federal Transit Administration and EPA did some research on this question in the mid 1990s and launched a campaign based on their findings in 1999. You can read about the research results at: http://www.italladdsup.gov/about/ourhistory.asp#A and also at http://www.italladdsup.gov/pdfs/toolkit/Inside_Report30.pdf. There is a lot of information about their past and ongoing campaigns at www.italladdsup.gov as well.
Regards,
Jan
Jan Aceti
Aceti Associates
40 Stanton Road
Brookline, MA 02445-6839
Ph: 781-646-4593
Cell: 781-510-1215
Fax: 914-931-2038
jan@acetiassociates.com
www.acetiassociates.com
0 Recommends
You haven't saved any recommendations.
Messaging 0 colleagues
