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Re: community outreach training
2007-06-14 10:15:19 UTC
Another tool that works well is to have an eye-catching game which is not only educational about a subject but also fun! I've used a huge Jeopardy board (plastic sheets with removable papers taped onto a tarp that was taped to a van -HUGE and eye-catching!) to great success in the water quality arena. By asking participants questions about a particular subject with local implications, you may highlight gaps in knowledge, spurring conversation. Backing this up with some pamphlets and of course, prizes, generated a lot of attention and participation at several Earth Day/Stream Clean-ups this Spring.... And if you need media coverage, it makes a great photo!
Best of luck,
Tara
Tara Sieber
Valley Region TMDL Specialist
Virginia Department of Environmental Quality
P.O. Box 3000 Harrisonburg, VA 22801
P: 540.574.7870
F: 540.574.7878
E: [email protected] -
Re: Reducing residential fertilizer use
2006-08-21 14:44:23 UTC
I would recommend the "Chesapeake Club", an innovative social marketing campaign encouraging a decrease of fertilizer use in the Chesapeake Bay Watershed paid for by the Chesapeake Bay Program. Their advertising campaign hit the suburban Washington DC area and focused on loving the "Chesapeake Life". Their website is: http://www.chesapeakeclub.org/media.htm Watch the TV ads on the website if you can - there's also a series of bumber stickers, T-shirts, door hangers, etc for distribution to citizens through local watershed groups, and all for free. This campaign was planned by AED, an advertising company in DC - www.aed.org. This is one of my favorite Social Marketing campaigns because I love the slogan: Save the Crabs, then Eat 'Em!
Tara Sieber
Valley Region TMDL Specialist
Virginia Department of Environmental Quality
P.O. Box 3000 Harrisonburg, VA 22801
P: 540.574.7870
F: 540.574.7878
E: [email protected]
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