Web Campaigns Promoting Bicycle Commuting
2009-01-21 07:22:05 UTC
I 've just started working on a web-based campaign aiming to promote cycling to work or school (instead of driving). If you are aware any good examples of such campaigns, I would be most grateful if you could point them out to me.
Do you propose any particular on-line tool? Any good examples of social media/community marketing from other fields of social marketing are most welcome as well.
Many thanks in advance!
Typology of Commonly Used Energy Saving Message Themes....
2007-10-09 20:00:57 UTC
I am trying to create a typology of commonly used message themes conveyed in energy saving ads and public service announcements (like social responsibility, cost saving, danger of natural catastrophy,...) and I could use some help. Here are my questions: Firstly, I was wondering if this was done before by anybody else. Secondly, I am looking for as many energy saving TV and print ads or PSAs as possible (some sort of database would be perfect). I will be grateful for any piece of advice! Thank you!
Models for Predicting Behaviour in Social Marketing...
2007-09-11 10:50:59 UTC
I am working on a research in which I am trying to identify the most effective themes for fostering energy saving behaviour with students. Students will be exposed to advertisements conveying different message themes and later asked about perceived effectiveness of the ads/their behavioural intentions; still, I need a suitable theoretical framework for predicting their behavioral intentions. So far I am considering using of Fishbein's behavioral model or Protection motivation theory. Do you have any other recommendations? I would be most grateful if you could point out or suggest other models for predicting behaviour, which are commonly used in social marketing or which you consider to be suitable for the above mentioned research. Thank you in advance!
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