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 2 Comments

• Incentive Savvy

  2006-06-22 14:10:58 UTC

  Greetings all,
  
  I work as the Waste Reduction and Recycing Education Coordinator in a small (22,500) NE Iowa County. We have a voluntary drop off recycing program and no variable rate pricing for trash pick up. I am looking for ways to provide incentives for heistant recyclers in spite of the parameters I just mentioned. I am thinking of getting information from the trash haulers about which neighborhoods are not recycling ( i.e. where they are seeing recyclables sitting out on the curb) and developing some way of communicating with those specific households about the benefits of recycling. Ideas that have come up include: --door hangers with "....we noticed the cardboard next to your trash container.....did you know you can recycle that for free.....?" --offering a free home visit to them with some sort of free giveaways --mailing them info, or calling
  
  We would like to hear, in their own words, why they are not recycling, and to have some personal contact. I have been cautioned, however, about the potential for offense---not wanting the homeowners to feel hounded or like someone was snooping in their trash ( we would absolutely not do that, but rather make the determination of their non-participation by what could be seen without opening up sacks in any way.) We know that if we had variable rate pricing for trash, this woud help, but the haulers are not into this. Any ideas about the advisability of this and/or ways to go about it?
  
  Many thanks,
  Heidi Swets
  Decoarh, Iowa
   

• Effectiveness of Radio vs Newspaper Advertising

  2006-02-01 20:24:17 UTC

  Greetings FSB folks,
  
  I am the waste reduction and recycling education coordinator for our County and we are having a debate about the relative effectiveness of radio vs newspaper ads as a way to disseminate information. People who guard the money say the dollars are better spent on the radio. I say it all depends on who you are trying to reach, that most likely differet people listen to radio than read the paper. Any advice? I've been saying over and over again that we need to use the cbsm approaches of focusing on specific behaviors,identifying barriers and so on, but my superiors just seem to want to continue to "just put information out there" willy nilly.
  
  Thanks,
  Heidi Swets
  NE Iowa
   

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