Greg Hunt
Executive Officer, Western Port Greenhouse Alliance
- P O Box 1000
- Narre Warren 3805
- Melbourne, Australian Capital Territory
- Australia
Topics
2 Comments
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Re: Looking for Ideas for Bike to Work Week Celebration Stations
2009-02-17 15:01:29 UTC
Wendy, check http://www.bv.com.au/join-in/30029/ for details of National Ride to Work day. BV is Bicycle Victoria down here in fire-ravaged Victoria, Australia.
Cheers
Greg Hunt
www.wpga.org.au
Greg Hunt
Executive Officer
Western Port Greenhouse Alliance
Australia
www.wpga.org.au -
Re: Is there a Saturation Point for Behavioural Change Campaigns?
2009-02-02 14:53:01 UTC
Victoria, Australia's transport Accident Commission, funded from levy on compulsory third party insurance, has managed a campaign that has seen the road toll reduce from over 1000 p a to just on 300 p a over 25 years. This has been achieved with a very big increase in vehicle traffic. What are the elements of success? Lots of money to start with. Then research (Monasg=h University's Traffic Accident Research Unit, design (of vehicles, safety features, roads, etc), regulation (speed limits, seat belt legislation, blood alcohol levels, hoon laws -immediate vehicle confiscation for particularly stupid behaviour), enforcement (speed cameras, RBT 'booze' buses, patrol vehicles), education (traffic education, police in schools, 120 hrs requirement for a driver licence test), sponsorship (of football clubs - target audience, too often, public events), communication campaign (graphic TV ads, roadside billboards etc. The TAC program has all bases covers and it has shown to have success. There are still 300 deaths though.
A high profile, well-funded relentless campaign works - the planet deserves at least as much.
Greg Hunt
www.wpga.org.au
Greg Hunt
Australia
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