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Social Media/Social Marketing: Bloggers Wanted
2010-05-07 18:05:14 UTC
Are you an experienced blogger who knows how to keep the snappy articles coming, build a loyal audience of regular readers, and engage them on your blog, on Facebook, and via Twitter? And -- would you love writing about one of the following topics (with an environmental twist):
Dogs:
http://northern-virginia-dog-blog.com
Lawn and Garden Care:
http://metro-dc-lawn-garden-blog.com
Raising children (from a womans perspective):
http://metro-dc-mom-blog.com
Public works -- water, gas, electrical, and transportation infrastructure:
http://metro-dc-utilities-blog.com
If so, then you may have what were looking for. Water Words That Work, LLC is recruiting a group of bloggers for an innovative social media/social marketing project aimed at residents of the Washington, DC metro area.
Our bloggers will be independent contractors. You will set your own hours, work from the location of your choice, and use your own equipment. You will earn a fixed payment based on a minimum monthly volume, plus additional payments for traffic, subscriptions, and other performance benchmarks. Payment can exceed $1,000 per month.
Each of these blogs will be sponsored by county and city governments who are working together to engage their residents in a new and exciting ways, and to encourage them to adopt environmentally responsible behaviors.
The project is a pilot -- each blogger will be contracted to write for 6 months. After that, the sponsors will evaluate the effort and determine whether to continue.
We seek experienced bloggers who can:
Find topics and produce articles that engage readers in these topics
Get noticed -- and linked to -- by other bloggers in the space
Extend the blog conversation into Facebook and Twitter
Periodically repeat pollution prevention and water conservation messages that the sponsors want to get out
Ensure the blog content and commentary reflect well on the sponsoring governments
We will look favorably on candidates who live in the DC metro area and who can demonstrate their passion for the topic in question -- but we will give priority to candidates with a demonstrated track record building thriving blogs.
How to apply
Send a resume, cover letter, and samples of relevant work experience to:
[email protected]
eeckl -
The Role of Language in Social Marketing
2008-08-26 10:04:26 UTC
The Sheriff pulled up next to the guy unloading garbage out of his pick-up into the ditch. The Sheriff asked, "Why are you dumping garbage in the ditch? Don't you see that sign right over your head".
"Yep", the pickup owner replied. "That's why I¹m dumpin¹ it here, cause it says 'Fine For Dumping Garbage'.
*** Eric Eckl
Water Words That Work, LLC
PO Box 2182 Falls Church, VA 22042
(703) 822-4265
Skype/Aim/LinkedIn: Eric Eckl
[email protected]
http://waterwordsthatwork.com
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Re: Protecting waterways
2008-07-21 12:23:10 UTC
I have compiled a big BIG collection of research into public attitudes and behaviors around water resources. It's keyword searchable and it's at: http://del.icio.us/waterwordsthatwork However, all the stuff is U.S. Based so your mileage may vary.
*** Eric Eckl
Water Words That Work, LLC
PO Box 2182
Falls Church, VA 22042
(703) 822-4265
Skype/Aim/LinkedIn: Eric Eckl
[email protected]
http://waterwordsthatwork.com -
Re: Fascinating article on peer influence on behavior
2008-05-27 14:03:55 UTC
Commercial marketers have become quite adept at identifying individuals who are predisposed to buy their product or service by determining associated behaviors -- and combing through various databases to locate those who engage in them. Here's a crude (and fictional) example: if I had a new yoga studio as a client, and I could determine that people who drive hybrid cars are disproportionately more likely to practice yoga than the general population, I might advise the client to purchase a list of hybrid car owners in their surrounding zip codes and start their marketing efforts with them (offering generous incentives to those who a bring a friend to the studio). In many areas of commerce, the connections between various behaviors and demographic traits have been extensively studied and there is an abundance of market research that ad agencies and others simply buy off-the-shelf as needed, depending on their client of the moment. Industry trade associations do these studies for their members, too. For folks who subscribe to this listserv, the pool of appropriate off-the-shelf studies is limited. Conservation organizations tend to hire political pollsters instead of market researchers. But there is some, check out: .. The Roper Green Gauge .. Lifestyles of Health and Sustainability The shortcomings of the above studies is that they are still fundamentally commercial in nature - oriented towards selling "green" products and services. They won't be much help at figuring out the various barriers to the sustainable behavior you are trying to foster. But if you're staring at a neighborhood map or a list of residents and wondering which 1% you'd like to reach out to first to get the ball rolling, this kind of market research (and the approach it represents) is very helpful.
*** Eric Eckl
From: Mel Tremper [mailto:[email protected]]
It is promising, but engineering change is still far from simple. How do you persuade the first few to quit? Do they rely on factual evidence it is harmful? Do they respond to nifty ad messages "selling" becoming smoke free? What is the mechanism that generates the first few recruits to the new behavior? Does it work the other way? That is do people who associate with smokers become more likely to start smoking? That seems to be the mechanism for kids, would it work for adults? Why does the normative pressure from smokers not overcome that from the newly quit non-smokers? Would this micro normative effect work as well as it does in a society where smoking itself was much more common and where there was no level of knowledge about harms of smoking? What if the first ones to quit are the "nerds" of the group? Wouldn't the cool people find even more reason to keep smoking? -
Fascinating Article on Peer Influence on Behavior
2008-05-26 09:51:58 UTC
Folks, you may need to register with the Washington Post to read this article (registration is free), but I think it's worth it: Social Networks' Sway May Be Underestimated It summarizes a study on how networks of people in a community shifted their norms on smoking. People who knew somebody who quit were more likely to quit themselves, and those who kept smoking became socially isolated over time. I think this article shows that social marketing theory, with its emphasis on establishing new norms, is on the right track. Traditional information-based campaigns, with their focus on enabling rational decisions, miss this important boat.
Enjoy! ***
Eric Eckl
Water Words That Work
P.O. Box 2182
Falls Church, VA 22042
(703) 822-4265
[email protected]
Skype/AIM: ericeckl
http://waterwordsthatwork.com
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