RELEASE OF UNEP'S NEW TV SPOT "Eco-Tips for Jeans"
2008-03-03 03:40:22 UTC
The United Nations Environment Programme (UNEP) presents an innovative ad to sensitize young people to climate change through... their jeans!
Paris, France - March 2008
- Among the sustainability challenges that affect our planet, climate change is clearly the most urgent one. Scientific evidence has made it clear that global warming is caused by human activities and notably by our consumption patterns. Young and old, we are all concerned. Young people are notably keen to take meaningful actions, but what can they do? Through an entertaining approach with its TV spot "Eco-tips for jeans " UNEP aims to focus on, what is for many of them, one of their favorite pastimes: fashion in general and "their jeans" in particular. Today, many in the fashion sector are concerned by their impacts on the environment, due to the exploitation of raw materials, the production, the transport and the generation of waste. However, the life cycle analysis of a pair of jeans shows that the main environmental impact occurs during its use phase . Therefore, the number of times jeans are worn before being washed, the washing temperature, the use of detergents, the machine-drying and the ironing constitute many crucial steps. We also shouldn't forget that a well maintained garment will last longer, thus generating less waste! Building upon these findings, the UNEP Division of Technology, Industry and Economics (UNEP DTIE) decided to produce a TV spot, unique in its message and its approach. It features a couple dancing Tecktonik - a trendy movement in France, which is currently spreading in many countries - in a typical urban environment. Split-screens, powerful messages, catchy music ("Am I wrong" from Etienne de Crcy) aim to sensitize young people to ecological tips in an original way. "We wanted to find a way to make our environmental messages more accessible to young people. Hence our decision to present something positive and engaging that will hopefully prompt young people to take action rather than leaving them feeling helpless", states Mr. Robert Bisset, Head of Communications at UNEP DTIE. Clear, concise and relevant tips are highlighted throughout the TV spot: wear your jeans at least 3 times, wash them in cold water, don't use the dryer, forget the iron, it is 5 times less wasted energy!
As the UNEP slogan says: "The world is your home. Look after it."
TV Spot title: Eco-tips for jean
Broadcasting: TV around the world, Internet
Directed by: FD Production
Dancers: Kambod and Mathou
Sustainable development expert: Ms. Monica Fossati
TV spot available for consultation at: www.unep.fr/sustain/advertising/ad/ad_details.asp?id=6684432&cp=2&cat=new
For more information, please contact:
Ms. Solange Montillaud-Joyel
Phone : + 33 1 44 37 76 20
Email : firstname.lastname@example.org
About the United Nations Environment Programme Created in 1972, UNEP represents the United Nations' environmental conscience. Based in Nairobi, Kenya, its mission is to provide leadership and encourage partnership in caring for the environment by inspiring, informing, and enabling nations and peoples to improve their quality of life without compromising that of future generations. About UNEP Division of Technology, Industry and Economics The UNEP Division of Technology, Industry and Economics - based in Paris - helps governments, local authorities and decision-makers in business and industry to develop and implement policies and practices focusing on sustainable development. The Division leads UNEP's work in the areas of climate change, resource efficiency, harmful substances and hazardous waste. The Division works to promote: sustainable consumption and production, the efficient use of renewable energy, adequate management of chemicals, the integration of environmental costs in development policies.
Launch of UNEP CD-ROM "Sustainability Communications - A Toolkit for Marketing and Advertising Courses"
2007-07-30 11:02:08 UTC
The United Nations Environment Programme is pleased to announce the launch of the CD-ROM Sustainability Communications - A Toolkit for Marketing and Advertising Courses. This CD-ROM contains both English and French versions and it is fully downloadable from UNEP website at http://www.unep.fr/sustain/advertising/events_specifics/Education%20Kit_EN.htm
UNEP Database of Sustainability Campaigns Now Available Online
2006-07-20 11:33:46 UTC
I am pleased to announce the launch of the Creative Gallery on Sustainability Communications available on UNEP website: www.unep.fr/sustain/advertising/ads.htm This Gallery is the first international online database of corporate and public advertising campaigns specifically dedicated to sustainability issues and classified by sustainability themes. All ads have been selected by UNEP in co-operation with Adforum and Advertising Community Together (ACT), with financial support from the French Agency for Environment and Energy Management (ADEME). By gathering these campaigns from all around the world, UNEP wishes to inspire and foster more and better communication on sustainability issues from all stakeholders involved in the promotion of sustainable development. This Creative Gallery is also designed to aid and promote the area of research, education and information relating to the marketing, advertising and communication business. This database is a living tool, which will be regularly updated through UNEP active search for new ads and voluntary submissions from various stakeholders. We encourage you to alert your network about this Creative Gallery and to announce it in newsletters, websites and magazines in order to: - inform all communications experts as well as all stakeholders who need to develop communications on sustainability issues, and - to foster new submission of ads to this database. I remain at your entire disposal should you require any further information about this Gallery or more generally about UNEP communication activities to promote sustainable consumption and production.
Solange Montillaud-Joyel (Ms.)
Associate Programme Officer
United Nations Environment Programme
Division of Technology, Industry & Economics
Tour Mirabeau, 39-43 quai Andr Citron,
F - 75739 Paris cedex 15
Tel: + 33 1 44 37 76 20 /
Fax: + 33 1 44 37 14 74
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