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• Social Marketing: Introduction, Insight and Case Study Analysis Workshops (June 18-19 Edinburgh)

  2009-06-11 23:56:19 UTC

  The workshop, with a mix of practical and theoretical components will cover:
  
  Day 1
  Introduction and overview to social marketing
  Understanding behaviour and change
  The 5Ps of social marketing plus more...
  Insight, exchange and competition
  Successful social marketing case-studies
  Developing a social marketing toolbox
  
  Day 2
  Developing a social marketing plan
  Total process planning model
  Gathering insight
  Planning your intervention
  Getting implementation right
  
  New attendees can attend Day 1 only and previous attendees can attend Day 2 only.
  
  Case Studies
  To deepen understanding of the key components we undertake in-depth case study analysis of a selection of successful social marketing campaigns. Examples include the Swiss based Aids campaign (the longest running and one of the most successful social marketing campaigns in the world) and Travel Smart (originally developed in Western Australia with the aim of increasing public transport usage). We also review an international selection of television adverts.
  
  For more information and to book visit www.atlascomm.co.uk
  
  Charlotte Hinson
  Communications Assistant
  Atlas Communications & Media
  www.atlascomm.co.uk

• Changes to Dates for Atlas Communications April Social Marketing Workshops

  2009-03-25 15:44:43 UTC

  We will now only be holding a one day ntroduction, Insight and Case Study Analysis Workshop on the 24th of April in Edinburgh.
  
  Social marketing is about changing peoples behaviour for the wider social good. Its about social change.
  
  The workshop, are a mix of practical and theoretical components and will cover:
  
  Day 1
  Introduction and overview to social marketing
  Understanding behaviour and change
  The 5Ps of social marketing plus more...
  Insight, exchange and competition
  Successful social marketing case-studies
  Developing a social marketing toolbox
  
  Who are the workshops for?
  People who are involved in creating, managing or implementing behaviour or social change programs.
  
  For more information visit www.atlascomm.co.uk or email janet@atlascomm.co.uk
  
  Charlotte Hinson
  Communications Assistant
  Atlas Communications & Media
  www.atlascomm.co.uk

• April Social Marketing Workshops Series - Scotland

  2009-03-09 19:57:59 UTC

  Want to learn more about Social Marketing and marketing for change.
  
  Atlas Communications is running its successful Introduction, Insight and Case Study Analysis Workshops on 23rd - 24th April 2009, in Edinburgh.
  
  Social marketing is about changing peoples behaviour for the wider social good. Its about social change.
  
  The workshop, are a mix of practical and theoretical components and will cover:
  
  Day 1
  Introduction and overview to social marketing
  Understanding behaviour and change
  The 5Ps of social marketing plus more...
  Insight, exchange and competition
  Successful social marketing case-studies
  Developing a social marketing toolbox
  
  Day 2
  Developing a social marketing plan
  Total process planning model
  Gathering insight
  Planning your intervention
  Getting implementation right
  
  New attendees can attend Day 1 only and previous attendees can attend Day 2 only.
  
  Who are the workshops for?
  People who are involved in creating, managing or implementing behaviour or social change programs.
  
  For more information visit www.atlascomm.co.uk or email janet@atlascomm.co.uk
  
  Charlotte Hinson
  Communications Assistant
  Atlas Communications & Media
  www.atlascomm.co.uk

• Re: School Travel Case Studies

  2009-02-23 12:21:36 UTC

  Thanks everyone for you help - i found some amazing examples.
  
  Charlotte Hinson
  Communications Assistant
  Atlas Communications & Media
  www.atlascomm.co.uk
  

• School Travel Case Studies

  2009-02-16 19:03:50 UTC

  Hi
  
  I'm looking for any good school travel case studies. i have already looked on the Tools of Change website and Travel Smart but am still after some more - hopefully with a small budget. Any help would be greatly appreciated!
  
  Thanks
  Charlotte Hinson
  
  Charlotte Hinson
  Communications Assistant
  Atlas Communications & Media
  www.atlascomm.co.uk

• Scotland Social Marketing Series

  2009-02-10 15:49:44 UTC

  Want to learn more about Social Marketing and marketing for change? Atlas Communications has released new dates for their successful two-day social marketing workshops in Edinburgh on 26th & 27th February.
  
  By the end of the workshops attendees will have a thorough understanding of the background, development and theory behind social marketing; the planning tools and model which you can apply to social marketing programmes; and an overview of a selection of successful social marketing case studies. The workshop combines academic and theoretical knowledge with practical skills in the application of social marketing.
  
  For more information or to book a place on the course please check out
  http://www.atlascomm.co.uk
  
  
  charlotte 

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