Topics
2 Comments
-
Re: Summarizing Blue Box Conversation (so far)
2005-10-30 14:40:14 UTC
Dear "Blue Box" respondents:
In appreciation for the thoughtful and interesting responses, I tried to summarize the points raised and their implications. Premises: 1. A long-term social marketing campaign that; 2. National, if not international in scope that, 3. Youth are the instrumental to designing and running. Using a backcasting approach, the first step is the creation of a vision of a sustainable future. Some folks define sustainability as a preferred future so this is consistent with emergiing ideas on the topic. The preferred future is the basis for continuous evaluation. Young people are trained as sustainability leaders, establishing and providing a database of behaviours, complete with the relative worth of these actions as well as their relationships other sustainable behaviours. One of the outcomes of the database is a source of behaviour change strategies that are eventually prioritized. This prioritization process is part of a national social marketing campaign that determines the most salient behaviours base on the number of connection any single behaviour has to other sustainable behaviours. How such a campaign succeeds was not discussed and this might be the source of Sondra's question about promotion. My own opinion, based on health promotion, is that policy support must contain the appropriate incentives. Doug suggested branding, I see fun and popular culture as instrumental. Perhaps this is another question. Thanks everyone, I hope this summary was helpful.
ROB -
The Next Blue Box????
2005-10-26 20:24:51 UTC
Dear List Members:
I am seeking your opinions and your ideas on what the next "Blue Box" could be for the sustainability movement. Is there another action that could as successful in bringing together the idealism of youth and the social pressures of adulthood? What might be the next social marketing success story for sustainability?
RVW
0 Recommends
You haven't saved any recommendations.
Messaging 0 colleagues