Re: community based social marketing that improve rural water quality
2007-07-04 09:34:28 UTC
You should check out Jack Wilbur's book "Getting Your Feet Wet With Social Marketing," it has a detailed chapter on a a successful program in rural Utah, http://ag.utah.gov/conservation/GettingYourFeetWet1.pdf
Re: community outreach training
2007-06-15 09:43:52 UTC
In terms of language to use on such occasions, I humbly recommend by own blog on the subject: http://waterwordsthatwork.com In terms of "hooks" to start that conversation... here's an interesting angle on that. I just returned from a trade show in New York. Booth after booth of software vendors touting products that were hard to distinguish from one another. Blah blah blah. But a professional letter writing service caught my eye with a unique offer: a free handwriting analysis. You scribble some things on a piece of paper, and they tell you what kind of person you are. It was amusing. I gave them 10 minutes, more than just about any other vendor at the event. Thing was: Their pitch was about ME, not THEM. So they caught my attention.
Videographer Seeks Partner to Enter Water Conservation Contest
2007-05-30 08:34:23 UTC
Does anybody out there want to team up with me to compete in the "Intelligent Use of Water" video competition? I'd love to try it, but I'll need a partner. Here's a quick description of the opportunity:
"Now is your opportunity to help raise awareness of the need to conserve and protect water. Create a short film proposing an intelligent way to manage and efficiently use the earth's most precious resource. Submit your entry by August 15, 2007. Finalists will be presented at a screening event in Los Angeles, and cash prizes total $9,000."
If you've got a water conservation solution, I can help you turn it into a short video
I can do serious videos like this: http://waterwordsthatwork.com/2007/05/01/episode-11-water-conservation-and-two-proverbs/
I can also do funny videos like this, too: http://www.youtube.com/watch?v=vzEOzVcDZS4
So long as you have a good Internet connection, it doesn't really matter where you live. (I live in the Washington DC metro area). The rules do not require you to be a U.S. citizen, either. You can learn more about the contest at: http://waterwordsthatwork.com/2007/05/30/water-conservation-video-contest/
Drop me a note if you want to team up and make a run at this.
Water Words That Work
Re: Seeking info on outdoor residential watering conservation
2007-05-10 07:06:19 UTC
In the Water Words That Work collection, there are about 15 public opinion polls and focus group reports that touch on the issue of lawn care. Southeast, Southwest, and Great Lakes regions of the United States, primarily. Help yourself: http://del.icio.us/waterwordsthatwork/lawncare If you know of any more, drop me a note and let me know. I'll add 'em.
Washington Post on Electronic "Peer Pressure"
2007-05-07 07:31:58 UTC
The Washington Post has a nice feature story this morning on the growing use of email lists. The story, "Offering Both the Nice and the Nasty, E-Mail Lists Surge in Usage," profiles how residents of various neighborhoods use listservs to discuss neighborhood business, ranging from the mundane to the grand. Link: http://www.washingtonpost.com/wp-dyn/content/article/2007/05/06/AR2007050601326.html I think there's a lot for social marketers to think about in this piece, since we know that peer pressure is so important to successfully fostering sustainable behavior. Three points stood out:
Point #1: Use of these lists is growing. More than half of Internet users subscribed to listservs in 2006, up from about a third in 2001.
Point #2: Traditional communications, like the homeowner association newsletter and the bulletin board at the community center, are fading.
Point #3: Smart politicians are trolling neighborhood listservs to keep their finger on the pulse of the communities they represent.
This topic has interested me for a while. I wrote a report about it "Network of Networks: Email Lists, Nature Protection, and Pollution Control" earlier this year. Link: http://waterwordsthatwork.com/2007/03/22/a-network-of-networks-email-lists-nature-protection-and-pollution-control/
Does anybody have some relevant experience they'd like to share? Coaxing communities to install rain barrels by posting to the neighborhood listserv? Getting neighbors to post emails in praise of others who cut back on their fertilizer and pesticide use?
Re: List serve possible changes
2007-03-28 18:24:04 UTC
If the FSB group is relocated to a Yahoo! group, users can easily elect to either receive emails, visit the group with their browser, or even both if they are particularly fanatic subscribers. All subscribers can maintain and update their email addresses and preferences very easily. It's a good solution that meets everybody's needs. You can read my recent report on the matter at this blog post. http://waterwordsthatwork.com/2007/03/22/a-network-of-networks-email-lists-
Water Words That Work
Listserv/Social Marketing Resource
2007-03-26 17:23:20 UTC
Funny this is coming up now. Just a couple of weeks ago I invited FSB-ers to take a survey about listservs. I released the results on Thursday.
Doug, here's the full report: http://waterwordsthatwork.com/2007/03/22/a-network-of-networks-email-lists-
For the rest of you, check out the blog: Water Words That Work -- it's a videoblog oriented towards environmental social marketers and helps uncover the gaps between what "we" say and "they" hear. http://waterwordsthatwork.com
The FSB Listserv
2007-02-23 07:01:20 UTC
I'm Eric Eckl, a communications consultant for environmental groups. I'm preparing a study on listservs, and how clean water, nature protection and pollution control organizations and experts use them. My goal is to identify some "best practices" for establishing successful online communities, and to share those results back to the community at large. I've been subscribed to this list for a while, just monitoring the volume of traffic, topics covered, etc I have secured permission from the list moderator to invite you to complete a questionnaire about this list and your experience with it. It takes just a few minutes and it's anonymous: http://waterwordsthatwork.com/survey/index.php?sid=5
Let me repeat this survey is anonymous. I won't get your email address... unless you choose to check the "email me the results" box. If you do that, I'll only use the email address to send you the results, and I won't share it with anybody else, or use it for any other purpose. The final report will be about environmental listservs in general, rather than this list in particular. Still, the results should be interesting and useful for this group. Thanks in advance for your participation. If you have questions, please feel free to contact me.
Water Words That Work
P.O. Box 2182
Falls Church, VA 22042-2182
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