Behaviour Change Training: Melbourne & Sydney
2010-08-10 13:42:14 UTC
International behaviour change training/social marketing expert Janet MacDonald, MD, The Atlas Ltd will be running a series of practical, knowledge-based workshops in Melbourne and Sydney on 13-16 September.
Workshop 1: Selling behaviour change.
Selling behaviour change is complex, challenging and downright difficult. This jam-packed workshop will build your skills and knowledge in the latest approaches to changing health, environmental and social behaviours.
Module 2: Planning and delivering campaigns. This practical and interactive workshop will step you through the planning and development stages of a behaviour change project or campaign.
Janet has been developing and delivering training workshops to a range of satisfied attendees in both the UK and NZ since 2007. Visit www.atlas-change.com to view our training credentials.
The Atlas Ltd
Public Awareness Campaign Experience
2007-12-11 17:44:46 UTC
They thinking has moved away from a hope that public awareness campaigns will automatically lead to behaviour change and much of the Doug Mackenzie-Mohrs writing gives us many examples of why that is the case. The first thing your project needs to define is what you are trying to achieve with the reports publications is it simply raising awareness? (in the hope that people feel moved to go an implement some solutions or change behaviours themselves) or are there specific behaviours which you are trying to increase e.g. recycling or use of sustainable transport or decrease e.g. private car use, energy consumption. Once you have defined what you are looking to achieve your search for examples that work can be more focused. Hope that helps.
Atlas Communications & Media Ltd
p: 09 817 5884
m: 021 589456
f: 09 816 5888
PO Box 60-093, Titirangi.
Auckland New Zealand
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