Monique Turner
Associate Professor, U of Maryland, President, Mpact Communication
- http://www.mpactcomm.com
- MD
- United States
Topics
3 Comments
-
Re: Barriers/Motivators Study on Curbing Plastic Bag Usage
2009-02-15 09:26:19 UTC
Erica:
We are coding the data that we have and we are collecting more. We'll have it all in and analyzed this spring. E-mail me directly at [email protected] and I can keep in contact with you about it.
mo
Monique Turner
Associate Professor, U of Maryland
President, Mpact Communication
United States
http://www.riskcenter.umd.edu -
Re: Barriers/Motivators Study on Curbing Plastic Bag Usage
2009-02-13 07:31:34 UTC
Erica:
One of my graduate students (Jennifer Kane) and I have just completed a survey on this very issue. We've measured costs/rewards (barriers, consequences), stages of change, perceived severity etc. We collected data with lay people as well as committed people (i.e., those who work or volunteer for enviromental agencies) in Panama and the US. We will be collecting data in St Vincent and the Grenadines next. We've not fully analyzed the data yet; and, we are collecting more data. But, I'd be happy to share the results when we have more.
Monique Turner
Associate Professor, U of Maryland
President, Mpact Communication
United States
http://www.riskcenter.umd.edu -
Training Available: Influencing Behaviors Through Research Based Messaging
2009-01-31 13:48:01 UTC
Dear Colleagues:
My name is Monique Turner. I am a professor at the University of Maryland, the director of the Center for Risk Communication Research (www.riskcenter.umd.edu) and the president of Mpact Communication, LLC. My research focuses on the development of innovative, effective social marketing messages. Most of my research has dealt with emotional appeals (when they work, when they do not) and how emotion affects the way people are persuaded to change their behavior, particularly in pro-social contexts.
Social marketers understand that the best way to encourage pro-social behavior is to focus on broad-based interventions. Inherent in effective interventions are innovative messages that influence attitudes. Research is clear that for every message we send, we should think about: how to best present our evidence, the emotions we communicate, whether to discuss pros and cons of behaviors, the intensity of the language we use and much more. In order to get people to do things such as conserve water, use public transportation, change their light bulbs, and avoid using plastic bags, we need to think about these issues both in terms of the individual messages we use and the larger broad-based interventions we develop.
There is a unique training opportunity designed to strengthen the impact of broad-based interventions by rethinking our approach to the messages they communicate .The course is called "Advancing Social Marketing: Influencing Behaviors Through Research Based Messaging," It will be offered April 16 and 17, 2009 in Alexandria, VA. The training represents an innovative approach to pro-social interventions and message design by combining social marketing principles with research-based best practices from the social influence literature.
You can learn more and register for the course at: http://www.mpactcomm.com. You can also e-mail me at [email protected].
I am excited to provide this training and I hope to see you there. Also, please help me spread the word by forwarding this message to your colleagues. Thank you!
Sincerely,
Monique
Monique M. Turner, PhD
Monique Turner
Associate Professor, U of Maryland
President, Mpact Communication
United States
http://www.riskcenter.umd.edu
0 Recommends
You haven't saved any recommendations.
Messaging 0 colleagues