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Re: Oct 13 - ecoMOBILITY Webinar: Implementing Social Marketing - Webinaire écoMOBILITÉ: Mise en oeuvre de marketing social
2010-10-11 10:11:02 UTC
Dear Jay,
thank you for announcing the ecoMOBILITY seminar, and the guide on changing transportation behaviours.
Will any of the material presented in the seminar or the guide deal with getting professionals to fly less and use alternatives (i.e. tele or video conference, or webinars) more?
Yours, Martin KvK.
Martin Krayer von Krauss, PhD
WHO, Regional Office for Europe
Scherfigsvej 8, 2100 Copenhagen Ø
Denmark
Tel. +45 39171473
Fax. +45 39171878
Martin Krayer von Krauss
Technical Officer
WHO, Regional Office for Europe
Denmark -
Incentives to Reduce Air Travel
2010-01-11 10:30:56 UTC
Dear colleagues,
I work for the European office of the World Health Organization, where I have been asked to look into the environmental impacts of our activities and propose a strategy for reducing these.
We have approximately 250 technical staff members who provide policy and technical advice to 52 member states. As such, our greatest source of CO2 emissions by far is air travel.
I am looking for strategies applied in similar knowledge-driven organizations to reduce air travel, e.g. by providing incentives to use video-conferencing facilities, or incentives for employees to opt for rail travel rather then air for short distance journeys. What might these incentives be?
If anyone is aware of a case where one or several of the components of the CSBM approach have been successfully applied to curb air travel in an organization, or of existing proposals for CSBM campaigns aimed at reducing air travel, I would be really happy to hear from you.
Yours, Martin KvK.
Martin Krayer von Krauss, PhD
Denmark
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