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 2 Comments

• Keynote Speaker(s) for a Social Marketing for Species at Risk Workshop

  2009-08-31 15:06:49 UTC

  Hello all,
  I am organizing a workshop related to social marketing and it's applications for the conservation of turtle species at risk. I am hoping to elist a few speakers that could speak about interesting strategies that could be applied, effective marketing campaigns, and the use of various types of media. The workshop will be held at the Toronto Zoo at the end of March. Any suggestions you may have for speakers would be greatly appreciated.
  
  Erin Nadeau
  Toronto Zoo
  Canada

• Advice Regarding Single Species Based versus Taxon Based Conservation Programs

  2009-07-16 15:25:04 UTC

  I am working towards developing a social marketing strategy for turtle species at risk in Ontario. I am however struggling with my probability and impact analysis related to my chosen behaviours. For some turtle species the impact of a behaviour may be much more substantial than for another species and I am unsure how I address this. If I consider all species behaviours, habitat conservation and traffic mortality seem most relevant, but at the species level collection by pet stores can be a more substantial issue than traffic mortality. I imagine this challenge would also be the same for people looking at an issue like energy use as some behavious save many types of energy, each in a small amount, while other behaviours have a big impact but only for one energy type. Any input would be most helpful and appreciated.
  
  Erin Nadeau
  Toronto Zoo
  Canada

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