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3 Comments
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Promoting Eco-Driving Techniques
2011-06-16 09:37:51 UTC
We are in the early stages of developing a campaign in Dundee, Scotland to reduce the impact of traffic on air quality on a corridor that suffers from poor air quality levels.
This campaign will include work with local schools and community groups (as major trip generators in the corridor), as well as targeting through traffic using the corridor to access the town centre. This will particuarly focus on eco-driving techniques.
As well as web and radio based messaging, we have the opportunity to utilise billboard space adjacent to the highway.
I'm wondering whether anyone has experience / views on appropriate messaging for drivers and specifically on using billboards where the messaging will clearly have to be very succinct.
I would be interessted if people have examples (and are brave enought to admit it!) where they have used billboards without success.
Martin Higgitt
Associate Director
JMP Consultants Ltd.
United Kingdom
www.jmp.co.uk -
Re: Reducing Residential Transportation Emissions
2010-01-13 10:27:31 UTC
Amanda,
I spend my life working on transport behaviour change initiatives to increase walking / cycling / mass transit and to reduce car use in the UK. This is a major part of UK urban transport policy and there has been a hefty amount of case studies and evaluation research. Recently, three "sustainable travel demonstration towns" demonstrated a 9% reduction in car use over a 5 year "smarter choices" campaign. An earlier report to British Government (Dec 2004) "Changing the Way We Travel" (http://www.dft.gov.uk/pgr/sustainable/smarterchoices/ctwwt/) sought to assess the scale of impact of employer travel plans, marketing campaigns, personal travel planning etc. and there's been quite a lot of resarch evidence compiled since. Happy to point anyone in the direction of Uk research and practice if you want to contact off-line.
Martin Higgitt
Associate Director
JMP Consultants Ltd.
United Kingdom
www.jmp.co.uk -
Re: Incentives to Reduce Air Travel
2010-01-13 10:13:07 UTC
Martin,
Not a direct answer to your question, but you may be interested that the World Wildlife Fund (WWF) launched a "One in Five Challenge" in the UK. It got some major UK companies, such as British Telecom, Marks & Spencer, Skanska, Vodafone and Capgemini to sign up and they are incentivising staff to reduce unnecessary flying. This is a guided programme and award scheme that helps companies reduce their flying by 20% within 5 years. If you achieve this level of reduction, not only do you save money and carbon, you get to display the Panda! This scheme only runs in the UK so is only available for UK based companies or UK offices of MNCs. However, it might be worth taking a look at their campaign: see wwf.org.uk/oneinfive or contact Jean Leson at WWF on +44 (0)1483 412506.
Martin
Martin Higgitt
Associate Director
JMP Consultants Ltd.
United Kingdom
www.jmp.co.uk
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