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 2 Comments

• Re: Social Marketing Campaigns to Protect Beach-Nesting Birds

  2012-02-01 16:45:20 UTC

  Hi Sara,
  Thanks so much for sending the helpful info - the animated Hooded Plover site is fantastic! We launched a pilot program this summer that we consider a success and are hoping to do more in the future. You can see a website with more info about the pilot at www.goodeggnc.org.
  Best of luck with your work.
  Ida Phillips
  Audubon NC
  USA
  
  Ida Phillips
  Communications Director
  Audubon NC
  United States
  www.ncaudubon.org
  

• Social Marketing Campaigns to Protect Beach-Nesting Birds

  2011-03-21 12:09:51 UTC

  Hello,
  Audubon NC is piloting a social marketing campaign this summer designed to change the behavior of beachgoers whose actions harm beach-nesting birds like Least Terns and Black Skimmers. We and our partners manage many sites in coastal NC where birds nest on beaches that are also popular vacation spots in the summer months. Although our biologists rope off bird nesting areas, post signs asking people to stay out of the areas, and patrol many of these areas while birds are nesting, we still have a problem with people and unleashed dogs entering the nesting areas and disturbing the birds. The disturbance ranges from flushing a few birds off their nests, to disrupting an entire colony and causing chicks or eggs to be harmed by exposure or predators. We plan to conduct a pilot campaign at one or two sites this summer designed to encourage beachgoers to make a commitment to staying out of nesting areas and keeping their dogs on a leash. I wondered if anyone was aware of any successful social marketing campaigns that dealt with this issue or a similar behavioral issue? Thank you!
  
  Ida Phillips
  Director of Communications
  Audubon NC
  United States

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