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 2 Comments

• Re: Social Marketing & Traditional Fisheries

  2010-10-22 04:40:03 UTC

  Thanks Daniel. I'm familiar with the RarePlanet website, and I'll check it out again. We actually currently have a Rare Pride Campaign in process at our other field site (Andavadoaka) in Madagascar. I was able to chat with Paul Butler for a few days while he was out on a project visit a couple of months ago. Wonderful guy.
  
  Apart from Rare, are you aware of any other organizations incorporating social marketing in their conservation initiatives?
  
  Thanks again for the tip.
  
  Brian Jones
  Community Research Coordinator
  Blue Ventures Conservation
  Madagascar
  www.blueventures.org
  

• Social Marketing & Traditional Fisheries

  2010-06-11 02:29:36 UTC

  Hello all,
  
  I work for an NGO in Southwest Madagascar where we partner with local communities to sustainably manage their traditional fishery resources. One of our goals is to reduce the prevalence of destructive fishing practices (such as poison fishing, small mesh nets, etc...) by applying the principles of social marketing for affecting behavior change. The first step for me is to conduct a literature review to be followed by quantitative and qualitative formative research at the village level.
  
  My literature review has, thus far, turned up essentially nothing on the application of social marketing in the field of natural resource management/conservation in the developing world. Can anyone point me in the direction of some publications or other organizations who have used Social Marketing in this way?
  
  Thanks!
  
  Brian Jones
  Blue Ventures Conservation
  United States

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