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21 Comments
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Re: Norming behavior examples for high household water users
2016-01-28 19:07:14 UTC
Hi Chris, we do not have the staffing to make the calls and do surveys at this point. I am attempting to see if I can make any difference in usage relying on the norming principle. Essentially, if I inform the top 10% of users that they are in the top 10%, will they move towards the norm? If this fails to make much of a difference, then resources may be allocated towards more direct engagement. Thanks again for your guidance - John
John Brooks
Sr. Analyst
City of Thousand Oaks
United States
www.toaks.org/GoGreen -
Re: Norming behavior examples for high household water users
2016-01-27 20:15:07 UTC
Thanks Tas,
I am planning on doing some type of mail campaign to notify the high users. I will test a couple of variations to see what types of responses I get. Thanks for your suggestions. John
John Brooks
Sr. Analyst
City of Thousand Oaks
United States
www.toaks.org/GoGreen -
Re: Norming behavior examples for high household water users
2016-01-22 11:17:44 UTC
Chris, thanks for the very detailed response it will be very helpful as I start developing our program. It looks like you have achieved some amazing results and I am fortunate here that our utility billing team are very willing to help so that part will not be a problem. I really appreciate your taking the time to respond.
John Brooks
Sr. Analyst
City of Thousand Oaks
United States
www.toaks.org/GoGreen -
Norming behavior examples for high household water users
2016-01-21 12:06:40 UTC
I would like to get examples from water agencies that send out targeted marketing to their top water users using a normative message.
1. How are you defining your top users?
2. Do you adjust for lot size, family size or any other factors?
3. How do you contact them?
4. Can you send your script or marketing collateral you use in your outreach?
5. Have you tested to determine effectiveness?
6. Any suggestions on implementing a similar program?
Appreciate any help or leads you can share. Thanks from sunny and dry Southern California - John
John Brooks
Sr. Analyst
City of Thousand Oaks
United States
www.toaks.org/GoGreen -
Re: Experience/Research on Increasing Water Rates During Drought Conditions
2015-02-23 17:41:16 UTC
Legally we can't impose punitive rates in CA. They have to be tied to the actual program costs of providing water, so I doubt the rates will go down. However, we have to get to that post-drought stage before we find out. It is looking more likely that we will have more stringent drought measures in the coming months.
John Brooks
Sr. Analyst
City of Thousand Oaks
United States
www.toaks.org/GoGreen -
Re: Experience/Research on Increasing Water Rates During Drought Conditions
2015-02-23 11:36:05 UTC
Tiered rates where charges increase as more water is used are frequent in California to discourage water use. This does result in a decrease, but I don't know the numbers or any studies. Suggest you search www.acwa.com the state water association. They are most likely to have this type of info.
John Brooks
Sr. Analyst
City of Thousand Oaks
United States
www.toaks.org/GoGreen -
Re: Seeking Ideas for a GHG Reduction Program
2014-03-06 13:56:42 UTC
Hi Lori,
Since I am a Southern California based city of 130k our systems and needs are probably substantially different. However, with a small budget, I would identify one area that would be appropriate for a behavior change outreach campaign and would provide real GHG reductions and focus on that issue. Perhaps one of the areas Norm identified would provide a good match.
John Brooks
Sr. Analyst
City of Thousand Oaks
United States
www.toaks.org/GoGreen -
Re: Large Scale School Recycling Program
2012-08-09 13:57:16 UTC
Bill - thanks for the clarification. Each individual school determines how they want to do the collection, but I will include the concept in our list of ways they can improve their overall system.
Kirsten - Thanks for the graphics tip - I see some of those that we will probably use for other programs as well.
Elisa, We are working with the custodians on several levels since many of them are doing their own recycling and may not be happy about the funds being diverted elsewhere. The mandate we have from the district is that the custodians workload not be impacted so we are placing the collection and redemption with student groups who will then benefit from the funds collected. This is working at several of our schools already - we will see how well it works at scale and varying levels of commitment. I suspect the level of interest may correlate with the money raised.
If anyone has tips on smoothing the transition among the custodians that have been getting the funds, please let me know. We are going to work at including them in the process, acknowledging their importance at the school and that they are a key part of the team effort.
Thanks for everyone's suggestions.
John Brooks
Sr. Analyst
City of Thousand Oaks
United States
www.toaks.org/GoGreen -
Re: Large Scale School Recycling Program
2012-08-08 10:25:27 UTC
Thanks Jean and Katy,
We actually did a video contest last year in anticipation of this grant and have three videos that ended up being usable. For clarification the slogan was not intended for the kids - it is to stop theft of the recyclables. We have used lockable bins before and they devise pickers that allow them to access through the top. So one of our incentives is that the kids get the money from the recyclables, but we need to figure out how to reduce the theft or they won't see any money and may lose interest.
John Brooks
Sr. Analyst
City of Thousand Oaks
United States
www.toaks.org/GoGreen -
Re: Large Scale School Recycling Program
2012-08-08 10:16:29 UTC
Hi Bill, thanks for comment and interesting concept. I am assuming teachers then became responsible and either did themselves or assigned a student. Was there pushback from the teachers on this change? Thanks
John Brooks
Sr. Analyst
City of Thousand Oaks
United States
www.toaks.org/GoGreen
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