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16 Comments
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Re: Retaining Behaviour Changes
2018-11-12 16:42:09 UTC
Hi Lore, Thanks for the feedback. I know those options do have a longer impact, but those are also bigger cost items. I am looking for options that build confidence and knowledge and that can be shared. One of the values of the blue box system for recycling when it was launched in Ontario (Canada) was that it was a visual cue for others (which seems to align with one of the images in your one document). It became very clear who on the street was recycling and who was not. I know there are a number of apps that have been developed to inspire action, but a challenge I think is the lack of 3 dimensional presence. I am reviewing the work of Robert Cialdini on pre-suasion as well to see what can be done to support the retention of behaviour change. I am working on an app at the moment to help businesses identify where opportunity lies. This is going to be connected to a community based workshop. Giving people the tech without the training support can result in a negative value.
Thanks for the connection. Lynn
Lynn Johannson
CEO and Founder
goingforthegreen.net and GFTG TV
Canada
www.goingforthegreen.net -
Retaining Behaviour Changes
2018-11-01 20:14:05 UTC
I am interested in hearing from others about the success they have had with their programmes in the promoting and retaining behaviour changes they had targeted in the market or community. Some programmes I have heard from indicated that the average length of time that a community or target market sustain interest is three weeks. What is unclear to me from the conversations is whether the audience retains the behaviour, and just does not continue reporting it during a campaign, or drops the behaviour change and mvoes to a different opportunity. Thank you in advance for sharing.
Lynn Johannson
CEO and Founder
goingforthegreen.net and GFTG TV
Canada
www.goingforthegreen.net -
How many CBSM fans have used ISO 14001 to formalize random acts of green?
2014-05-29 23:41:31 UTC
As Doug has stated, behaviour change is the cornerstone of sustainability. It would be hard to imagine someone in the world not aware of the quality of the environment, poor or good. Many of us involved in Doug's site understand that there is a need to formalize behaviour change within a organization using a systems approach. The international standard ISO 14001 can be used as an effective tool for providing value to the organization while improving its environmental performance. The standard is undergoing a fundamental change to its framework. There is also additional requirements being added. Will they add value? Will they drive environmental improvement? Or did ISO misjudge the need for shifting the requirement from 'awareness' to 'behaviour change'? Will the benefits be worth the cost of change? If anyone wishes to learn more about this, there is a webinar on June 24th. http://bit.ly/14KrevJ24
Lynn Johannson
CEO and Founder
goingforthegreen.net and GFTG TV
Canada
www.goingforthegreen.net -
Have you invested in ISO 14001? Have you used it in conjunction with a CBSM programme?
2013-05-24 13:15:18 UTC
The EMS standard is undergoing substantial changes in the current revision. If you have adopted the standard you might want to understand the profound changes that are underway. I am interested in hearing from organizations that have combined an EMS and CBSM.
Also if you need to understand the changes that are underway you can go to GFTG TV and call up The Revision of 14001: What's in it for you? The webinar enables comments to be tabled under Chatham House Rule. If you have suggestions for how to improve the EMS, you can post your comments on the GFTG TV comment area.
Lynn Johannson
CEO and Founder
goingforthegreen.net and GFTG TV
Canada
www.goingforthegreen.net -
Celebrate Spring by Joining Getting There Green Day, March 20, 2013 - This is a Challenge
2013-03-17 14:21:39 UTC
This is a challenge to all who understand the value of CBSM to join Getting There Green Day by committing to and doing ONE ACT OF GREEN mobility on March 20.
You can:
- Walk
- Cycle
- Carpool
- plan your trip with no left turns to minimize idling time and reducing the risk of accidents
- share a taxi
- use a dog cart
- take public transit (Even the new Pope is leading by DOING, he takes public transit!)
- use a blended option (thats what Ill be doing: train, bus, walking)
- telecommute
- ensure your vehicle is in top shape
- check your tire pressure
- learn how to DRIVE GREEN
- take a plane that uses biofuel (KLM, who else?)
Come and join this fledgling event and turn it into a global success.
How?
Join - www.facebook.com/GPCanada
Post your act of green mobility.
Challenge 7 of your friends to do the same.
Lynn Johannson
CEO and Founder
goingforthegreen.net and GFTG TV
Canada
www.goingforthegreen.net -
Re: Seeking Input on HHW Video
2011-11-29 12:56:11 UTC
Dear Dave:
Are you using kids to create the videos, if so, here are some tips for the kids. http://www.e2management.com/contest/tips.html
We let kids inform kids - we ran a contest for 10 years - what we got back - not in great quantity, but extraordinary quality - we offered some recognition prizes. Letters from the UNEP, equipment for the school from a few sponsors. One kid went on to produce his own travel show and another one was invited to serve on the UNEP Youth Forum board. We felt it was worth every minute.
We are now developing e-learning materials for small business, including video-based training. I would suggest that you differentiate the videos for them from the ones you do for students - there are different drivers. If you are looking for data on what is important to small business, search the research area on NFIB's website or CFIB's - good data on their perceptions.
When it comes to better chemical management, have a look at the PDF we wrote for the Canadian market. It includes data from the US. Go to TOOLS on goingforthegreen.net and look for the free download on Better Chemical Management. We will be doing videos in 2012 on better chemical management.
Most people - all sizes, shapes and sectors -
a) are eco-illiterate
b) do not believe that they are part of the problem
c) don't know what to do first.
d) want to do they right thing the first time - but what is it (non-political and geared to their resources)
We try to be a little humourous when we can.
A favoured piece of research in terms of communicating with ANYONE is the work by Kurt Hanks. We've been using his advice (two of his books are our 'bibles' for communicating -Getting Your Message Across and Change Navigators). This is not the only material we use, but he provides a great starter kit.
Good luck
L
Lynn Johannson
CEO and Founder
goingforthegreen.net and GFTG TV
Canada
www.goingforthegreen.net -
Behaviour Change is Key
2011-03-18 13:54:07 UTC
The more research that is done in the name of sustainability, the more people are realizing that respondents to surveys imagine themselves to be much greener than their actual practices or habits indicate.
When we have seen the possibility for cost savings between 1% and 16% in small, medium and large businesses just from behaviour change, it makes the work that Doug has been promoting even more important. Of course for almost every dollar saved or diverted toward buying green has a potential footprint reduction attached to it.
If we were able to help every Canadian small business orient their efforts to greening their productivity by 1%, we are talking about a $2 billion shift in the economy. While the US has a slightly larger medium-sized business sector, at the least we are talking about a much larger shift in the economy, multiply that by the US business population and the numbers start to get very serious very quickly.
Making sure that what is suggested as the behaviour change must also be based on good science. In the US the last study I read indicated the eco-literacy rate as no higher than 5%. It means practitioners face a great challenge with great risk. We cannot rest on our laurels for merely informing people, we have to ensure that we educate to keep the behaviour change alive.
Here is a current 'hot' behaviour change challenge, driven by Mother Nature and scientific ignorance. Consider the purchasing wave for iodine that spun off the Japanese coast in the form of a tsunami that hit North America. People who perceive themselves at risk are buying up iodine and using it when they are not at risk, but but themselves at risk for future need. There are a lot of smart people in this forum, surely some could put their heads together and apply some CBSM to this issue.
This also makes me think Doug that you need to add a thread for behaviour change related to disaster ...
Thanks for enabling this exchange Doug. When you 'do the math' you start to realize how critical this is financially, environmentally and socially.
Lynn Johannson
CEO and Founder
goingforthegreen.net and GFTG TV
Canada
www.goingforthegreen.net -
ISO 14001 in procurement policies and vendor screening
2011-03-18 13:27:14 UTC
I am looking for specific examples of procurement policies, screening tools where ISO 14001 is either a requirement or a preference. Source can be government, enterprise or an E/NGO, business association. Thanks to all for any help in advance.
Lynn Johannson
Head of the Collaboration
goingforthegreen.net and GFTG TV
Canada
www.goingforthegreen.net -
Re: Canadian Stakeholders in ISO 14001 - Environmental Management Systems
2010-12-02 14:25:48 UTC
Dear Jo,
You have raised a valid point, and you are not the first one to do so. I have been a bit of a pest on this issue since 1995. The price point is not small business friendly, and not really affordable to those on a shoestring budget.
Here's an idea to help you out. Go to the university library and see if ISO 14001 is a reference document. If it is not available, I would go back to your prof and see if the standards you are interested in could be acquired through his or her book budget, or the department's and put on reserve. I would be (unpleasantly) surprised at a university program on sustainability existing without having these on a reserve desk, or at least one of the profs did not have a copy of the series that a student could access.
While I would be pleased to say that ISO 14001 and the family of standards that surround it are freely available, this is not something I have any control over. There is a charge for the documents as it is a "user pay" system. While you can buy an ISO standard from ISO CS in Geneva, typically each national member body has their own store option. So in your case it's probably ANSI.
I do know that the price is not the same world wide. I have heard of one or two countries offering the standard to their country stakeholders "free", but there is still a cost to the country to do so, and someone always has to pay something. I will speculate as well that there has not been the desired uptake of the standard, using when demand increases it drives the price down. I wish it were that simple.
I also understand the reason for a charge, for the cost of developing standards is not cheap. A national standard probably runs about 1 million, an international standard much more, and this may not include all the time of the people that volunteer their time where their employers pay, where the individual pays for their involvement, or where government funds fall short of the financial support for qualified experts as negotiators. There is an incredible amount of what accountants call 'goodwill' in any standard.
I am happy to report that there is also a move by ISO CS in Geneva and by some national member bodies to explore new technical options for negotiation, such as webinars and social media. I hope this will bring the total cost of development of standards down, although it is conceivable that it might concentrate the cost back into the price point of the standard and drive it up, not down. My crystal ball is fuzzy on that point.
Good luck
L
Lynn Johannson
Head of the Collaboration
goingforthegreen.net and GFTG TV
Canada
www.goingforthegreen.net -
Re: Canadian Stakeholders in ISO 14001 - Environmental Management Systems
2010-12-01 19:11:29 UTC
A Point of Clarification.
First, thank you to those people who have contacted me about this survey. Your input will be reviewed and carefully considered by Canada's committee and negotiation team for the international standard, ISO 14001 and its companion standard, ISO 14004.
Please note that certification to the standard ISO 14001 is NOT, I repeat NOT, a requirement of the survey, NOR of the standard. ISO 14001 is a voluntary process, its purpose is to enable any organization; for profit, or not-for-profit; of any size; with any cultural ties; from any sector; from any place in the world, to implement a logical process for managing the things they have or do that result in impact on the planet. As a standard, enabled by an international consensus process, it outlines a common set of expectations to environmental management. It is an effectiveness document as it focuses on the WHAT, not the HOW. Read the opening line in Clause 4.1: "The organization shall establish, document, implement, maintain and continually improve an environmental management system in accordance with the requirements of this International Standard and (determine how it will fulfil these requirements)." Brackets were added for emphasis by me.
The important point to follow is that it is up to the user to determine HOW he or she (or it as a corporate entity) will meet the WHAT outlined in the standard.
There are four options for what is referred to as conformity assessment in the standard, which means how you verify or confirm that you "did what you said you would do" when using ISO 14001 as your "apples to apples" comparison for a common sense approach. (READ SCOPE, Clause 1 c) 1), 2), 3), 4). The purpose of using ISO 14001 is NOT to be certified! The purpose is to implement a robust and credible environmental management system that meets your needs.
By the way, for further clarification you "conform" to the standard, you "comply" with the laws that relate to your particular jurisdiction(s) and situation.
I AM A FAN of those adoptions which help improve the formal management process within an organization because the outcome is improved productivity that is green, lean and results in a more stable, profitable or prosperous organization.
If anyone needs more clarification on this matter, email me. I can offer you the perspective of someone who has been centrally involved in the standard's development, and revision process for Canada since 1993 and internationally since 1997.
I hope this provides some clarity.
Again thanks to all of you who responded.
L
Lynn Johannson
Head of the Collaboration
goingforthegreen.net and GFTG TV
Canada
www.goingforthegreen.net
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