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4 Comments
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Re: Conversion Rate from Mail Outs to Website
2011-09-09 13:18:08 UTC
Hi, Tricia.
I work at WaterSmart Software in the U.S. It sounds like we're doing similar work as you, but in the water efficiency space. While I don't have any public information I can share with you at this time about our conversion rates, I can share two pieces of information:
1. OPOWER, which provides energy efficiency reports linking to a personalized interactive website for North American users, reports a conversion rate of about 15% (this was reported in a webinar with GreentechMedia, I believe). I don't have further details of how that number developed over time: what portion of users logged in after the first report as compared to the cumulative number after the end of a year or longer.
2. ConstantContact, the email marketing software provider, reports industry average conversion rates of about 16-17%.
If you have other benchmarks, I'd be interesting in learning about them.
Regards,
Ora
Ora Chaiken
WaterSmart Software
United States
www.watersmartsoftware.com -
Re: Giving Back Yard Waste - For Free
2011-08-17 15:51:54 UTC
Hi, Daniela.
Our local Waste Management Authority also does compost giveways.
Flyers are sent to each residence, in addition to having information on the website.
http://www.rethinkwaste.org/residents/beyond-cart/community-events/compost-giveaways
You could contact the staff at the organization directly to find out about changes in waste contamination.
Good luck!
Ora Chaiken
WaterSmart Software
United States
www.watersmartsoftware.com -
Re: Increasing Recycling Rates at Institutions (hospitals, colleges)
2011-08-11 14:41:02 UTC
Thanks for all the specific tips, Rachel.
If anyone else has any more specific tips, that would be great. Do you believe that there needs to be "7 touches" before a consumer will change behavior? Bookmarks, magnets, people canvassing by the front door, getting a core group of users on board - which of these have been most helpful?
Are there any resources that help identify best tactics?
Ora Chaiken
WaterSmart Software
United States
www.watersmartsoftware.com -
Re: Lunch Composting in Secondary Schools
2011-07-29 10:51:52 UTC
Our elementary and middle schools do composting.
1. We do make sure that all of the packaged food that is sold at school comes in completely compostable containers. However, it is tough because the corn starch forks that were compostable one year were not compostable the following year.
2. Every year, as part of the back to school orientation activities for the kids, there is a sorting game where they relearn the rules of composting.
3. We do have monitors for the first two weeks, typically parents. (The students haven't been overly exciting to take on this role). This is really helpful for the kids who want to do the right thing but aren't sure about what to do, and to help kids think about sorting for the extra 15 seconds it takes.
I think it might help to start the kids with the bigger picture. Where does our garbage go? Where do the compost and recycling go? How much does the school have to pay for its garbage bill? The students all take a field trip to the local recycling center during elementary school, but that's a one-off thing and not reinforced throughout the curriculum.
Can the school share with the students some of the savings, in the form of an incentive prize?
One year we gave dollar bills to random kids who were observed sorting correctly, but I don't think that had a significant effect. The kids who didn't sort were just not focused on sorting - they were thinking about recess, and just wanted to get from lunch table to grounds as quickly as possible.
Good luck,
Ora C
Consultant
United States
www.watersmartsoftware.com
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