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2 Comments
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Re: Mutlimodal Transportation Marketing Plans
2010-11-29 10:41:24 UTC
I was thinking about this recently in relation to the need for alternative transportation awareness in the Phoenix Metro area. I recalled a campaign in Texas aimed at reducing Truckers from littering urine and other waste. The campaign used Truckers addressing Truckers and impressed the idea that real men don't litter. From what I understand it was tremendously successful.
I believe a similar campaign could be designed to impact the diversity of demos in a metro area. Identifiable images of groups could be used to explain why they choose to use a particular form of alternative transport. For example, 1) a student riding to campus with, "I ride my bike to stay active" 2) a business commuter in a carpool with, "I carpool because I worry about emissions and my son's asthma " 3) a student with friends in a carpool with, "I carpool to catch up with friends before class" 4) a business commuter on public transport with, "I ride for extra reading time".
Good luck!
WayneĀ Warrington
United States -
Re: Keeping Track of Community Sustainablilty
2010-07-25 23:57:05 UTC
Hello-
I'm very excited to see this discussion continue.
I am currently working on an online program that addresses the specific needs you mentioned. It will also include interactive tracking capabilities across multiple platforms like Kathy offered.
While our list is fairly extensive, we are still in the programming phase and actively soliciting input to ensure the categories we are measuring are as inclusive as possible. Aside from the challenges already mentioned (cycling to work and showering), what other measures would people like to see addressed?
All input is appreciated.
WayneĀ Warrington
Sustainability Gauge
United States
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