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Re: Green Teams vs. Staff Environmental Advocate
2011-09-08 16:33:10 UTC
Leah, I've both experienced and researched that voluntary programs tend to get more uptake than mandatory/formal ones. That said, the approach you take will be determined by the wellness and readiness of your organzation to take on sustainability as a strategic imperative.
If the last program was built on the Green Team model explore what went wrong and how was it supported by Sr. Staff. A great way to get employees interested in the topic is work is to give them value for their involvement (skills development, expanded knowledge, maybe even leadership opps - so work with HR on that side of the fence). A series of lunch and learns hosted by keen and aware employees can be delivered as a means to start sharing information.
Once you have your green team in place with all the right check and balances, then you can start the process of evaluating opportunities. Oh yeah, make sure your Green Team is cross functional with support from key HR/Corporate Affairs group. Your sustainabilty efforts have both inetrnal and external accountabilities and opportunities.
If you want to make a more formal attempt, I would recommend using the CBSM model that Professor MacKenzie Mohr practices to select your approach to rolling out your new or revived program. Also, I would suggest taking a look at Dr. Stephanie Bertels work on Embedding Sustainability into Organizational Culture.
Feel free to reach out via email [email protected] or Skype kerri.lynn.brock if you are interested to hear more.
Good luck,
Kerri
KerriĀ Brock
Principal Strategist
Splash Concepts
Canada
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