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CBSM vs. Social Marketing
2013-02-07 13:54:33 UTC
I'm wondering what the difference between "community based social marketing" and just "social marketing" is. I've scoured the web (and Fostering Sustainable Behavior) and have been unable to find a definition for "community based social marketing" or an answer to this question. Doug (and others) - what is the difference between the two in your eyes? Or are they in fact the same?
Chelsea Hodge
Client Consultant
Lucid Design Group
United States
www.luciddg.com -
Re: Can Commitments & Incentives be Combined?
2012-10-25 14:46:31 UTC
Ken & Doug,
Thank you both for your responses. I postulated that commitments would not be as effective if individuals had an external motivation for making them, so it's great to see that there is literature that bears this out.
Doug - I have already read the chapter on commitments in your book and will review the Burger article you recommended.
Ken - I reviewed a number of the articles on Dr. David Uzzell website but didn't come across any on the topic of commitments. Were the articles you were recommending on the ability (or lack there of) of short-term incentives to changing behavior? If so, which specific Uzzell articles speak to this point?
Warmly,
Chelsea
Chelsea Hodge
Client Consultant
Lucid Design Group
United States
www.luciddg.com -
Can Commitments & Incentives be Combined?
2012-10-18 22:52:07 UTC
I have a fairly straightforward research question that I was unable to find answers to anywhere on this site. FSB specifies that "in order for commitment to be effective, the commitment must be voluntary. My question is, does incentivizing an individual to make a commitment have a positive effect, a negative effect, or no effect? Or asked another way, does it make the commitment un-voluntary? For example, does offering students a free water bottle or a raffle ticket if they commit to one (or three or more) conservation actions (such as turning off their lights when they leave the room, taking shorter showers etc.) have a positive, neutral, or negative effect on their ultimate behavior?
I assume that no one has looked into this question, but wanted to confirm that I did not miss any research on this topic!
Warmly, Chelsea
Chelsea Hodge
Client Consultant
Lucid Design Group
United States
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