Re: Looking for Stencil Message Testing Results
2016-05-02 22:37:53 UTC
I tried a different option recently by engaging local artists to do a 'drain art' program in a small suburb of Melbourne, Australia. The artwork was really popular and gained media attention: http://www.heraldsun.com.au/leader/east/belgrave-platypus-awareness-week-starts-april-28-with-melbourne-waters-urban-platypus-program-now-in-its-19th-year/story-fngnvlxu-1226893364904
We conducted intercept surveys and found that awareness of platypus conservation issues rose significantly after the drain art/'platypus awareness week' that we ran (ie: identification of litter as a threat to platypus prior to the program was 22% of respondents and 50% after the program). Unfortunately we did not see any significant decrease in litter though. I am still finding it hard to crack that transition from awareness to behavior change!
We have previously run an "I love living in XXXX creek" drain stenciling program with pictures of frogs/platypus/fish etc and the name of the local creek, but I have no stats of effectiveness.
There is also a "Don't mess with Footscray" program currently running https://cityofmaribyrnong.com.au/2015/05/28/dont-mess-with-footscray-councils-new-anti-litter-campaign/ They used artists to design artwork that was then printed on adhesive ground decals and stuck onto the ground (again, no stats that I'm aware of as I'm not connected with the program, but you could contact them directly).
Please let me know if you come across any other similar programs/results.
All the best,
Re: Research on Barriers to Picking Up Litter
2014-06-23 18:44:51 UTC
That's wonderful, thanks very much for the help Dave and Doug.
Research on Barriers to Picking Up Litter
2014-06-18 02:32:21 UTC
Dear CBSM Community,
I am looking for any studies that identify barriers to picking up litter. I have found many that focus on the act of littering itself, but the behaviour change I want to achieve is for people to pick up existing litter. My project is specifically focussing on circular litter that becomes an entanglement hazard to platypus.
Any help greatly appreciated,
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