Cammy Mills
Outreach and Education Coordinator, Kitsap Public Works, Stormwater Division
- Bremerton, Washington
- United States
Topics
5 Comments
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Re: Overcoming Barriers when the Barriers are perceived as Governmental Responsibility or they are Large Business policies that people Perceive as Beyond Their Control
2015-11-12 12:24:50 UTC
I'm curious about the question you've posed, but I'm not clear what action or behavior you're asking your audience to engage in. Is there somewhere else they could be cashing their checks that would not involve a fee? Or are you asking them to set up a bank account?
Additionally, I think you need to think about segmenting your audience so that you can find the people who are in the "contemplation" stage of your desired behavior. You will not easily be able to change the behavior of those are a truly and deeply resigned to their current behavior. They will be your late adopters or laggards and my experience is that it takes a bigger investment of time, effort and energy to get them to make a change. Personal contacts, either with yourself or a community leader may be helpful in encouraging change within this group.
If there are so few people in the "contemplation" stage of behavior change that they virtually impossible to target, you may need to look at a 2-stage campaign, the first of which is designed to get people to the contemplation stage where they know there are options for them and they are considering those options, and the second stage could then focus on strategies that get people to adopt the behavior.
Cammy Mills
Outreach and Education Coordinator
Kitsap Public Works, Stormwater Division
United States -
Re: CBSM Campaigns Focused on Public Advocacy?
2015-08-24 11:47:53 UTC
I'm not sure if this program is based on social marketing, but I know that the Citizen Action Training Program is focused on encouraging civic engagement. You might be able to look to their model for answers to some of your questions. http://pugetsoundcats.org/
Cammy Mills
Outreach and Education Coordinator
Kitsap Public Works, Stormwater Division
United States -
Winning Imagery for Energy Efficiency
2015-07-30 12:23:36 UTC
Sightline Institutue shared this research performed in 2014 by Resource Media which details which types of images work best to advance energy efficiency policies. It's an interesting read and really attempts to tackle the gap between something that has broad support across the political spectrum yet is seen as a low priority compared to alternative energy resources.
http://www.resource-media.org/wp-content/uploads/2015/02/Beyond-the-CFL-EE-Imagery-Testing-Report.pdf?utm_source=Sightline+Newsletters&utm_campaign=eb5a2b9162-SightlineFlashcards&utm_medium=email&utm_term=0_18df351f8f-eb5a2b9162-296269249
Cammy Mills
Outreach and Education Coordinator
Kitsap Public Works, Stormwater Division
United States -
Re: Online vs. Phone Surveys
2015-01-15 14:14:42 UTC
This is such an interesting question. I've used both in the past, and usually, my decision about which to use came down to my budget. However, I think by asking yourself about the information you need, and the demographics of your audience, you may be able to figure out what is the best tool to gather the information you need.
One of the advantages of phone surveys is that you can screen people by demographic information to make sure you get a representative sample (if you have the budget). Screening for demographics means that you have to make more calls, so it is more expensive. If you don't have the funding to do that, then your phone survey will very likely skew older. You can also screen for demographics in an online quiz, but it's a little harder to know exactly who's answering your questions.
The best response rate I've had for phone surveys was when I didn't use a call-center to place the calls, and instead, made the calls in-house. Needless to say, this was a project of a relatively small scale, but the personal touch of being able to say I was calling from the local University Extension office made a huge difference when compared to a phone survey I did just a few months later using a call-center.
I've had some great success using online surveys (especially when using boosted facebook ads to solicit responses). I find that the results of phone surveys usually offer more depth of information so prefer online surveys when my questions are not as involved.
Here are articles on online vs phone surveys:
http://www.its.ucdavis.edu/wp-content/themes/ucdavis/pubs/download_pdf.php?id=1666
http://www.marketconnectionsinc.com/eNewsletter/telephone-vs-online-surveys-which-is-better.html
http://www.irss.unc.edu/content/pdf/fricker%20poq%202005%20experimental%20comparison.pdf
http://papers.wybowiersma.net/abstracts/Wiersma,Wybo,The_validity_of_surveys_online_and_offline.pdf
https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=13&cad=rja&uact=8&ved=0CDUQFjACOAo&url=http%3A%2F%2Fwww.researchgate.net%2Fpublication%2F228461859_Online_vs_telephone_surveys_Methodological_issues_for_gambling_research%2Flinks%2F0c96052556638d31b1000000.pdf&ei=ehG4VMTpBI22yAT__IDYBQ&usg=AFQjCNGMAccsgNHHm2unv-1GUDXsN75d5A
Cammy
Cammy Mills
Outreach and Education Coordinator
Kitsap Public Works, Stormwater Division
United States -
ISO: Improving Voluntary Compliance among Late Adopters
2014-09-02 17:54:50 UTC
I'm looking for research or information on improving voluntary adoption of a behavior among late-adopters. The project I'm working on is focused on encouraging people to pick up their dog's waste in public areas. The program seems to have been successful in encouraging most people to pick up, but there are still some who have not adopted the behavior.
I know that enforcement is often the best way to encourage compliance among this audience segment, but enforcement is not an option in this scenario. If you know of research in improving behavior adoption among late adopters, or have experience with this, I would appreciate your input.
Because I recognize that 100% compliance is generally not feasible, I'm also interested in research that discusses what percent of the population can generally be reached effectively through social marketing.
Please let me know if more details on the project would be helpful, or if you have any other questions for me. While my project is focused on pet waste, I welcome feedback from any type of social marketing program.
Cammy Mills
Outreach and Education Coordinator
Kitsap Public Works, Stormwater Division
United States
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