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Looking for Research on Barriers and Benefits to Source Reduction
2017-11-08 14:58:18 UTC
Hi all,
I am looking for academic articles and case studies that look at the barriers and benefits of individuals adopting various source reduction/reuse behaviors, including switching to reusables over single-use disposables (such as reusable coffee mugs,) saying no to single-use plastics (like straws,) experiential gift-giving, etc. Thanks in advance!
Meghan
Meghan Kelly
Founder and Principal
Green Motivate
United States
www.greenmotivate.com -
Re: Right 'call to action' for a low Carbon Living Program
2017-05-10 11:53:17 UTC
Hi Sophie,
You might want to check out The Cool Block (www.coolblock.org), an initiative of the Empowerment Institute. I'm part of their pilot program here in the U.S. and it sounds very similar to your program in Auckland.
Meghan Kelly
Green Motivate
Meghan Kelly
Founder and Principal
Green Motivate
United States
www.greenmotivate.com -
Re: Approaching Businesses to Reduce Waste
2016-12-01 14:23:26 UTC
Hi Alex,
You mentioned doing a survey of customers-- great work! Have you also conducted barriers and benefits research for the businesses you are targeting?
I think doing a survey, focus groups, and/or interviews of that audience would help to answer your question-- whether they're most motivated by saving money, happier customers, the environment, becoming a green business, or something else. It would also tell you some reasons why they may not be interested, and you can then develop your pilot program to help them overcome those barriers.
Feel free to contact me if you have any other questions!
Meghan Kelly
Green Motivate
[email protected]
415-766-7146
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