Re: Looking for Research on Efficient Social Marketing for Reducing Roadkill
2016-01-06 14:42:55 UTC
I love that story, and appreciate your sincerity of feelings about the whole issue, Mr. Gilbert. That's precisely the reason why I undertake the work and feel the way I do about saving animals in our country from needless deaths on our roadways. Ours is a constructed and continually developing landscape, and animals are finding themselves under increasing pressures to survive (and thrive) despite our best efforts to leave them out. We need folks like your neighbor, Mary, to get out there to act on their behalf, now, more than ever.
I'll look her up, and if you have further interest in the work, feel welcome to check in on my website from time to time as I do my own advocacy awareness and writing...
Looking for Research on Efficient Social Marketing for Reducing Roadkill
2016-01-04 16:49:18 UTC
I'm new to this forum; I'm an ecopsychologist (www.wildsight.co) and writer looking for leads and information on the most efficient means to reach out to create more awareness for wildlife traveling across and along roadsides (typically referred to as "Roadkill") beyond the obvious (tried Facebook w/boosting posts, created a cycling apparel company with messaging, etc.) I cannot seem to get any traction to generate enough discussion that would give rise to paradigm change around the issue (it was the subject of a 1 year Masters Thesis).
Any leads in the area of reaching the largest possible audience with my wildlife related blogs / creating more awareness for daily motorists -- kindly refer to my posts on the site -- would be greatly appreciated (and credited if you like.)