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Advice for creating a CBSM graduate program of study?
2016-03-27 10:48:29 UTC
What classes or areas of study would you recommend for a graduate program of study for competency in CBSM? I'm finishing my Masters degree, and would like to propose an interdisciplinary doctoral program founded in CBSM fundamentals to my committee. I've spent the majority of my education in how to live sustainably through agriculture and water-efficient landscaping, and have little exposure to university programs on social marketing or behavioral sciences. I'm working through the Masters training program provided by Dr. McKenzie-Mohr now. For my doctoral thesis, I would use CBSM pilot projects to help water managers reduce excessive irrigation on lawns.
Thank you for your advice and help!
Ivy Thomson
Administrative Assistant
Cache Valley Transit District
United States -
Shifting Drive-alone Trips to Public Transit for Campus and Shopping
2016-01-08 13:47:30 UTC
Hi all!
I work for a public transportation agency. We are zero-fare, meaning we do not charge anyone to ride the bus. I am working to shift "drive alone" trips to our local campus and grocery stores to public transportation.
What suggestions do you have for case studies or papers pertaining to behavioral change for campus commutes and grocery trips? What strategies would you recommend? A standard in most public transit case studies seems to be reducing bus fares or increasing service, but service is already free and we do not have funding to increase service.
Thank you so much for your help!
Ivy
Ivy Thomson
Administrative Assistant
Cache Valley Transit District
United States
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