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  • Social Diffusion
  • Modeling
  • Fearful Messages
  • Implementation Intentions

 11 Comment

• Re: Advanced Workshop Discussion Forum

  2021-06-09 18:02:49 UTC

  Q: In reference to the chips Doug mentioned in Australia garbage pick up,  Is there any research on whether people are annoyed by  those emails if they are coming in frequently? Or do they like getting the feedback? is it something they can opt out of?
  
  A: I am not sure if anyone has studied this strategically, but many email programs will allow you to track metrics such as open rates, click-through rates, etc.  This would give you a good sense for whether people are finding the emails useful.  You would also provide an opt-out of course and you could track opt-outs as well.
  
  

• Re: Advanced Workshop Discussion Forum

  2021-06-09 18:00:01 UTC

  Q: When constructing a survey, do you gather demographic info at the start of a survey or at the end? Assuming that gathering demographics is important and don't want to miss getting that info if someone taps out before the end of the survey?
  
  A: we always gather demographics at the end so that it doesn't bias future responses.  The only exception is when the demo is a qualifier for other questions.  For example, home ownership (rent/own) or housing type (single/multi) will often send people down a particular path of relevant questions.
  
  

• Re: Advanced Workshop Discussion Forum

  2021-06-09 17:59:10 UTC

  Q: Do you use incentives for completion of surveys?
  
  A:  We typically do not need incentives for the mail based surveys.  It seems to be enough to provide the stamp and personalization.  We do, however, provide incentives when we are doing intercept surveys (i.e., in person out in public).  In that case, people are coming/going and the incentive can offset the inconvenience. 

• Re: Advanced Workshop Discussion Forum

  2021-06-09 17:58:51 UTC

  Q: Do I understand that in this example, these surveys are not anonymous if you can follow up with those who have not returned them?
  
  A: We typically state that the surveys are confidential rather than anonymous.  Anonymous would indicate that their responses could not be tracked back to their identity.  We also assure people that their responses will be combined with that of others and that their names/properties will not be called out in any reports.  Usually with mail, we don't actually know their name (it is addressed to current resident).

• Re: Stormwater run-off - Changing Behaviours in the City

  2021-06-09 17:38:43 UTC

  Hello Denika.  I have been working on the application of community-based social marketing to stormwater issues for over 15 years, mostly in Southern California (USA).  We have used the approach to address a wide range of water quality topics including pet waste management, irrigation runoff, coastal business washing behaviors, and more.  I've attached two brief case studies for you here -- one addressing pet waste and one addressing irrigation runoff. Both of these included strategies that were developed to directly address identified barriers and perceived benefits using tools such as prompts, social norms, and personal communication.  Each also used observational measures to evaluate the efficacy of the approaches compared to a control area that received either no outreach or information only.  Our work with coastal businesses is summarized in the book Social Marketing to Protect the Environment: What Works.  That book includes other case studies from other agencies that have addressed water quality behaviors using approaches beyond information.  Most recently, we have been using flow meters installed at stormwater outfalls to assess the impact of various outreach strategies on actual flow.  I don't have anything written up to share , but would be happy to speak with you more about our efforts.  We are currently working on separate CBSM efforts addressing FOG, pesticide use, irrigation runoff, and illegal dumping. 

• Re: Introductory Workshop Discussion Forum

  2021-06-02 17:25:14 UTC

  Q: Can we get a list of the take home points?
  
  A: The take home messages are not always presented in the same order during the workshop as they often emerge from the questions that are asked by participants.  However, all of the take home messages are in the CBSM book.  You'll see them in the margins with an icon of a house.  Other important points are also in the margins with an icon of a hand with a string tied around a finger. 
  
  

• Re: Introductory Workshop Discussion Forum

  2021-06-02 17:17:49 UTC

  Q: I am not advocating shame and guilt I just wonder how it plays into social norms.
  
  A:  this isn't covered in the workshop, but recent work on social norms indicates that social norms messages are more persuasive when they are framed in terms of deviating from the perceived norm rather than conforming to it.  For example, it the perceived norm is that "most people wear a mask", then pointing out negative characteristics of those who do not wear a mask (people who don't wear masks are irresponsible) can be more influential than pointing out positive characteristics of people confirming to the norm (people who wear masks are responsible).  Conversely, if the perceived norm is that "no one else is wearing a mask", then messages that highlight positive characteristics of people who deviate from that (people who wear masks are responsible) can be more effective.

• Re: Introductory Workshop Discussion Forum

  2021-06-01 18:42:21 UTC

  Resources related to audience profiles and identity pertaining to climate (e.g., Six Americas):  https://www.climatechangecommunication.org/resources/
  See also:  https://climatecommunication.yale.edu/
  
  

• Re: Introductory Workshop Discussion Forum

  2021-06-01 16:28:36 UTC

   Q: Is the Hawthorne effect the same as the Experimenter Demand Effect?
  
  A1: The Demand Effect is more about people trying to "please" the experimenter. A2: These are related concepts.  Demand effects generally come about when the participant wants to behave according to how they believe the experimenter wants them to.  Hawthorne effects are changes in behavior simply by being observed. 

• Job Announcement: Project Manager for CBSM Consulting Firm

  2021-01-26 04:20:29 UTC

  Action Research, a community-based social marketing consulting firm based in Oceanside, CA is NOW HIRING for a full-time PROJECT MANAGER position.  This is an immediate opening in our Oceanside, CA office (telecommute options are available). 

   

  The Project Manager position is intended to support the development, implementation, and evaluation of community-based social marketing programs in the domains of environment, health, and public safety. Details of the position are attached and also below.

   

  To apply, please submit a cover letter and resume or CV to: stubblefield@actionresearch-inc.com 

   

  Application Deadline is Friday, February 5, 2021 at 5:00pm Pacific Time

   
  About the Company

  Action Research is a behavior change consulting firm that specializes in the application of social science research to outreach programs that promote safe, healthy, and sustainable communities. Since its founding in 2001, Action Research has gained international attention as a pioneer in developing effective community-based social marketing programs. We have a global clientele that includes dozens of governmental agencies, non-profit organizations, and private companies who are seeking to promote sustainability. Our work has been highlighted through numerous press releases, presentations and publications including recognition in the 2011 book, Social Marketing to Protect the Environment: What Works. All our senior staff members have graduate-level degrees in the behavioral sciences, with extensive experience in survey and sampling methods, strategy development and research designs.
  
  Minimum Qualifications 

  • Master’s degree in behavioral sciences (e.g., social psychology, conservation psychology, behavioral economics, or closely related discipline);
  • Graduate-level training in statistics and applied research design or program evaluation; 
  • Extensive experience developing, implementing, and evaluating behavior change programs for government or private entities (minimum 3 years, experience in health, safety, or environment is preferred);
  • Advanced training or academic coursework in community-based social marketing or social marketing;
  • Demonstrated proficiency in project management, budgeting, planning, execution, delivery, quality assurance, and reporting; and,
  • Technically competent with Microsoft Office (Word, Excel, PowerPoint, Outlook, etc).

  Position Responsibilities

  • Apply behavioral science theory and concepts to the development of programs aimed at changing behavior for the public good; 
  • Develop and manage all aspects of project engagement from planning, external vendor relationships, communications, resources, budget, change, risk, and issues
  • Oversee the day-to-day implementation of multiple projects;
  • Assemble, coach, and supervise project teams;
  • Establish and cultivate client relationships; communicate business and research requirements and processes, project status, obstacles, and make actionable recommendations to clients and stakeholders
  • Review and summarize peer-reviewed literature, technical reports, and other relevant documents;
  • Develop a research tools including focus group guides, surveys, and observational research protocols; 
  • Coordinate fieldwork initiatives including training, scheduling, execution, and reporting;
  • Develop field research designs to test strategies; 
  • Identify metrics that adequately assess program success;
  • Analyze qualitative and quantitative data, and prepare technical reports;
  • Disseminate program results to internal and external audiences in written and spoken formats; and,
  • Ensure timeliness, quality, and satisfaction of project deliverables to clients.

  
  Position Pay:  Competitive salary, Based on experience
  Benefits: Includes company contributions to vision, dental, health, and 401k; Paid Time Off, Paid Holidays, Volunteer Time Off, and Employee Assistance Program
  
  Application Instructions

  Please submit the following documents by email to Melanie Stubblefield: stubblefield@actionresearch-inc.com 

  1. Resume or CV
  2. Cover Letter describing your interest and fit for the position

  Position will close on February 5, 2021 at 5:00pm PST

  COVID-19 considerations:
   All staff are currently working remotely due to the COVID-19 pandemic.

  Equal Opportunity Employer

   

   

  Jennifer J. Tabanico

  President

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