Communications professional that brings expertise in social media, digital analytics and audience segmentation. Strategic thinker with the ability to analyze, plan and implement communications, allowing her to communicate more effectively with targeted audiences and achieve client goals. Skilled practitioner with the latest in social media marketing; digital ad campaigns; social media management; branding; digital insight and analytics; strategic communications; and advertising research. Shea trained and certified across a variety of social media platforms, including Facebook, Facebook Marketing, Facebook Community Management, Instagram, Twitter, and LinkedIn as well as social metrics tools, including, Talkwalker, Meltwater, Sprout Social, and Hootsuite.