Dr. Shikha Upadhyaya is an Associate Professor in the College of Business and Economics at California State University, Los Angeles. Her research focuses on the multidimensional experiences of disadvantage and marketplace exclusion with implications in the areas of public policy, social service, and transformative consumer research. Shikha has collaborated with national, international, and local non-profit organizations in the areas of community-driven interventions and family-focused services targeting low-income communities. She has published in Consumption, Markets, and Culture, Journal of Macromarketing, International Journal of Consumer Studies, and Journal of Public Policy & Marketing. She is currently serving as Cal State LA Faculty Fellow for the Public Good and as a co-mentor on the Transformative Consumer Research Executive Leadership and Social Impact Council.